A successful awareness campaign ran with a 30-second video ad. You now want to remarket to audiences who saw it with memorable, shorter video ads. What video ad format should you pick to make that happen?

  • You should use bumper ads.
  • You should use non-skippable in-stream ads.
  • You should use in-feed video ads.
  • You should use masthead ads.

The correct answer is:

  • You should use bumper ads.

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