A webpage has this tag: Brad’s Bagels: How to Bake a Bagel. However, the Google search result for this page displays this title: _Brad’s Bagels: Baking Bagels in the Oven_. What is a likely explanation?

  • The title tag was placed within the section of the webpage, but not before the meta content tags, so Google cannot identify the actual title.
  • The page is using structured data to define an alternative title object, which allows the search engine to pick a preferable version.
  • A breadcrumb navigation is in use, which overrides the title tag supplied in the HTML.
  • Google generated a new title using text on the page that more closely matched the search query.

The correct answer is:

  • Google generated a new title using text on the page that more closely matched the search query.

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