An automotive manufacturer wants to drive awareness for their new, large SUV, and want to reach an audience that is more likely to be interested in purchasing a family-sized car. Which of the following options should they choose when creating the audience for their campaign?

  • Use lookalike audiences to mimic past auto purchasers
  • Use demographic audiences to reach shoppers that have children
  • Use overlapping audiences to reach shoppers who are in market for a car

The correct answer is:

  • Use demographic audiences to reach shoppers that have children.

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