As a marketing expert at an eCommerce business, you’ve been asked to summarize the value of YouTube to the leadership team. What should you say when talking about this shopping trend?

November 16, 2022 Editorial Staff

You should say that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
You should say that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
You should say that creators influence users’ purchasing decisions, but they take action on other platforms.
You should say that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.

The correct answer is:

You should say that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.