Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign?

  • It will bring Bernadette’s website better page rank.
  • Ads from Bernadette’s campaign will appear in traditional media with related content.
  • Her business will have a competitive presence with similar businesses during searches.
  • Users will receive ads when physically near any of Bernadette’s storefronts.

The correct answer is:

  • Her business will have a competitive presence with similar businesses during searches.

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