Which of the following best describes the value of brand halo metrics?
- Allows advertisers to better measure the number of impressions served on a promoted ASIN.
- Allows advertisers to measure sales of their brand’s products off Amazon.
- Allows advertisers to track additional sales or conversion metrics for related products under the advertised brand that were not promoted in the ads.
- Allows advertisers to track additional sales or conversion metrics for products from brands unrelated to their own.
The correct answer is:
- Allows advertisers to track additional sales or conversion metrics for related products under the advertised brand that were not promoted in the ads.
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