_______refers to the knowledge, perception, and familiarity shoppers have of a brand.
- Drive traffic
- Brand awareness
- Brand reach
The correct answer is:
- Brand awareness.
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- Detail page views, product review page views, and video completion rate are measured at which stage of the customer shopping journey?
- An advertiser selling cleaning supplies learns that there is a spike in purchases on Sundays. They decide to run a Brand Store homepage takeover on a Sunday to help capitalize on this purchase behavior. Which audience insight is reflected in this scenario?