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100% Free & updated Dig Into Programmatic and Ad Exchange Certification Exam Questions & Answers.
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- Real-time-bidding (RTB) Breakout
- Marketplace
- Pretargeting
- Query Tool
Which deal is best suited for Dave’s client?
- A programmatic guaranteed deal
- A private auction deal
- A preferred deal
How do you address this to ensure you’re getting the inventory you need?
- Adjust your bidding strategy
- Check with your publisher to ensure there are no overlapping deals
- Review your creatives
- Check RTB Breakout details for filtering
- The seller’s network name on which ads are served
- The devices or platforms on which ads are served
- The content categories of the pages on which ads are served
- The mobile apps on which ads are served
What action can you take to improve performance?
- Checking pretargeting configurations to ensure that the “All Deals” criterion in the “Deals” category is included.
- Make specific changes on sellers with whom you have a low win rate.
- Ensure that targeting isn’t overly restrictive by comparing the targeting in your bidder against inventory your publisher has made available.
- Ensure you do not have any overlapping deals.
- Keep searching for offers more suited.
- Edit one of the existing offers from the publisher.
- Create a proposal under the publisher in question.
- Send the publisher a message.
✅ Helen’s clients require a report of their top sellers delivered to them on the first of each month.
What is the most time-efficient way for Helen to deliver them this report?
- Schedule the report to automatically run on a monthly basis.
- Copy an existing query each month. (no)
- Every month, update the query to slice performance breakout by month. (no)
- Set a default query to run every time she opens the Query Tool. (no)
✅ You’ve been invited to an auction to bid for inventory against other buyers.
Which transaction type best describes these attributes?
- A private auction
- A programmatic guaranteed deal
- A preferred deal
- Open auction
