Dig Into Programmatic and Ad Exchange Assessment Answers

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Dig Into Programmatic and Ad Exchange Assessment Details:

  • Time limit: No Time Limit
  • Questions: 08
  • Pass rate: 80% or higher to pass
  • Retake period: If you don’t pass the assessment, you can take it again after 1 day

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Which feature in Ad Exchange allows you to discover inventory and make deals with publishers directly?

  • Real-time-bidding (RTB) Breakout
  • Marketplace
  • Pretargeting
  • Query Tool

Dave’s client wants to run a campaign where the deal is between themselves and one publisher. They want to pay a fixed price to serve 10,000 impressions.

Which deal is best suited for Dave’s client?

  • A programmatic guaranteed deal
  • A private auction deal
  • A preferred deal

Your real-time-bidding (RTB) Breakout is showing a low number of available impressions, inventory matches, and bid requests.

How do you address this to ensure you’re getting the inventory you need?

  • Adjust your bidding strategy
  • Check with your publisher to ensure there are no overlapping deals
  • Review your creatives
  • Check RTB Breakout details for filtering

The dimension “Web property name” provides you with data on what aspect of your account’s performance?

  • The seller’s network name on which ads are served
  • The devices or platforms on which ads are served
  • The content categories of the pages on which ads are served
  • The mobile apps on which ads are served

While your bids are transacting and making it to auction, you discover that you’re not winning the volume that you require.

What action can you take to improve performance?

  • Checking pretargeting configurations to ensure that the “All Deals” criterion in the “Deals” category is included.
  • Make specific changes on sellers with whom you have a low win rate.
  • Ensure that targeting isn’t overly restrictive by comparing the targeting in your bidder against inventory your publisher has made available.
  • Ensure you do not have any overlapping deals.

You’ve executed your search in Marketplace and have found a publisher with inventory offers. You want to tailor your own offer and send it to the publisher.

How would you do this?

  • Keep searching for offers more suited.
  • Edit one of the existing offers from the publisher.
  • Create a proposal under the publisher in question.
  • Send the publisher a message.

Helen’s clients require a report of their top sellers delivered to them on the first of each month.

What is the most time-efficient way for Helen to deliver them this report?

  • Schedule the report to automatically run on a monthly basis.
  • Copy an existing query each month. (no)
  • Every month, update the query to slice performance breakout by month. (no)
  • Set a default query to run every time she opens the Query Tool. (no)

You’ve been invited to an auction to bid for inventory against other buyers.

Which transaction type best describes these attributes?

  • A private auction
  • A programmatic guaranteed deal
  • A preferred deal
  • Open auction
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