How can an advertiser calculate the view rate of a video campaign?
- By dividing the number of views by the number of impressions
- By dividing the number of clicks by the number of views
- By looking at the percentage of viewers who watched the video until the last quartile
- By dividing the number of impressions by the number of clicks
The correct answer is:
- By dividing the number of views by the number of impressions.
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