How do keywords change as people progress through the buying cycle?

• They move from simple to more comples as searchers gather more information and then refine their choices.
• The stay simple, as searchers try to use as few words as possible.
• The keywords do not change much at all.
• They move from complex to simple, as searchers find answers to their questions.

The correct answer is:

• They move from simple to more comples as searchers gather more information and then refine their choices.

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