How does Google measure store visits?

  • When users purchase online and then visit a store, Google attributes those store visits back to the online purchase and engagement.
  • When users see your ads and then visit your store, Google attributes those store visits back to the ad views
  • When users engage with your ads and then visit your store, Google attributes those store visits back to the ad engagements in a privacy-safe way.
  • When users make a purchase in store, Google attributes those store visits back to ad conversions.

The correct answer is:

  • When users engage with your ads and then visit your store, Google attributes those store visits back to the ad engagements in a privacy-safe way.

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