Google Ads Display Certification

If John is setting up a new video campaign, which manual bidding strategy should he use?

August 12, 2019 Certificate Land

Cost-per-view
Cost-per-thousand-viewable impressions
Cost-per-click
Cost-per-engagement

The correct answer is:

Cost-per-view.

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← Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by: →