Google Ads Video Certification

If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

August 6, 2019 Certificate Land

Sales and purchase intent lift
Views, impressions, unique users, awareness lift, and ad recall lift
View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
Clicks, calls, and sign-ups

The correct answer is:

Sales and purchase intent lift.

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