If you saw an increase in revenue, but overall CPMs were lower, which of the following could be why?
- Fewer types of ads were shown on the channel’s videos.
- There were seasonal fluctuations in advertiser spending.
- More mobile viewership occured.
- Viewership grew and generated more revenue than the amount of revenue lost from the lower CPMs.
The correct answer is:
- Viewership grew and generated more revenue than the amount of revenue lost from the lower CPMs.
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