If you were optimizing a campaign to drive conversions faster, what would you do?

• You’d set up the campaign to engage with audience segments that have searched for your brand before.
• You’d set up the campaign to only engage with audience segments that have converted before.
• You’d track lighter actions to provide more signals to Google’s machine learning algorithms.
• You’d track only end actions to provide more accurate signals to our machine learning algorithms.

The correct answer is:

• You’d track lighter actions to provide more signals to Google’s machine learning algorithms.

🎓 Get all the latest and updated Google Ads Video Certification Exam Answers