Leokadia is currently focused on driving brand awareness with sponsored ads. She reviewed her campaign performance, and noticed that she was not using her entire budget and did not generate as many impressions as she wanted. What can she do to help improve on her campaign performance?

  • Both of these Include more products in her campaigns that she is not currently advertising
  • Include more products in her campaigns that she is not currently advertising Increase total budget size
  • none of these
  • Review existing bids and remove low-performing terms

The correct answer is:

  • Include more products in her campaigns that she is not currently advertising Increase total budget size.

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