Marketing automation is a key piece of lead nurturing because it’s how you deliver information. How is marketing automation defined?

  • The software that exists with the goal of automating your marketing actions.
  • Automation tools to help automate sales-specific actions.
  • The thought process behind delivering information in lead nurturing.
  • The software that is used for your entire inbound strategy.

The correct answer is:

  • The software that exists with the goal of automating your marketing actions..

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