In the programmatic method of selling display advertising, which statements describe pricing? Select all that apply.

• A set number of impressions is pre-sold.
• It is sold automatically through a digital marketplace.
• Each impression can vary in price.
• It takes place through an auction.

The correct answer is:

• It is sold automatically through a digital marketplace.
• Each impression can vary in price.
• It takes place through an auction.

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