Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?

  • Target impression share
  • Enhanced cost-per-click (eCPC)
  • Maximize clicks
  • Target return on ad spend (tROAS)

The correct answer is:

  • Maximize clicks.

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