Shoppers consistently interact with a product or service multiple times online before making a purchase in a physical store. Taking that into consideration, how should you approach your omnichannel strategy?
- Create a separate marketing strategy for online and offline channels
- Find different offline advertising channels to reach your customers
- Encourage customers to shop in your preferred channel
- Meet customers wherever they’re at in their digital shopping journey
The correct answer is:
- Meet customers wherever they’re at in their digital shopping journey.
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