To drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?

• You’d use masthead ads and non-skippable in-stream ads.
• You’d use skippable in-stream ads and bumper ads.
• You’d use skippable in-stream ads and non-skippable in-stream ads.
• You’d use masthead ads and bumper ads.

The correct answer is:

• You’d use skippable in-stream ads and bumper ads.

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