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Amazon DSP Advanced Certification 

What advertiser insights can you use to build lookalike audiences?

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  • DMP-transferred audiences or advertiser hashed-customer list
  • All of these
  • Pixel seed audiences
  • Amazon Advertising tag remarketing audiences

The correct answer is:

  • All of these.

🎓 Get all the latest and updated Amazon DSP Advanced Certification Answers

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Simple pixels can capture attributes such as page type and purchase value, which Amazon Advertising tags (AAt) can’t, making remarketing easier with simple pixels.

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Which of the below scenarios is correct based on the below shopper journey for ads served in Amazon DSP?

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When using Amazon Advertising tag (AAt), you must install event code on each page of your website where the user action takes place or use a tag manager to ensure AAt is placed on each page.

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