What are two reasons you should consider app engagement in addition to app discovery when marketing your app? (Choose two.)

• A significant percentage of app users churn after three months.
• Apps can be accidentally uninstalled.
• Users who haven’t yet downloaded an app might need extra incentive.
• Some users download apps and then forget about them.

The correct answer is:

• A significant percentage of app users churn after three months.
• Some users download apps and then forget about them.