What is a key difference between reservation buying and auction buying?

  • Reservation buying means pre-packaged lineups, while auction buying is for individual impressions.
  • Reservation buying includes hard-to-sell inventory, while auction buying does not.
  • Reservation buying is done manually, while auction buying is done through a Google representative.
  • Reservation buying is done programmatically, while auction buying is done manually.

The correct answer is:

  • Reservation buying means pre-packaged lineups, while auction buying is for individual impressions.

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