What should you do to secure executive buy-in if you’re starting a social media project and don’t have a past campaign to use as a benchmark?

• Research the costs of agencies that can do the work.
• Consider industry research to back up your plan.
• Position your program as an experiment or pilot.
• Create a robust PowerPoint with statistics to back up your plan

The correct answer is:

• Position your program as an experiment or pilot.

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