What Will Happen If An Advertiser Uses The Same Keyword List In A Regular Search Campaign And A Search Banner Campaign?

  • Both ad types can appear simultaneously, since Search banners and regular ads participate in different auctions and do not compete with each other.
  • The ad with the highest combined CTR, bid and quality coefficient will appear.
  • The regular ad will appear, because they have priority over all other ad types.

The correct answer is:

  • Both ad types can appear simultaneously, since Search banners and regular ads participate in different auctions and do not compete with each other.

🎓 Get all the latest and 100% correct Yandex Direct Certification Exam Answers