When might you use an omnichannel shopping campaign approach?

  • When your ecommerce and in-store products have a strong overlap
  • If you have separate online and offline budgets
  • When your ecommerce and in-store products do not have a strong overlap
  • If you don’t have a eCommerce website

The correct answer is:

  • When your ecommerce and in-store products have a strong overlap.

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