When thinking about influencers you’d like to attract to your brand’s community, what is the most important criteria to think about?
- Their sum total of followers, friends etc.
- Someone whose remuneration requirements are within the allotted budget in your social media strategy
- Someone who has expressed distaste for your competitors
- Someone who can contribute their trusted insight to your community
The correct answer is:
- Someone who can contribute their trusted insight to your community.
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