When viewing the Mobile Overview report below and comparing “Made a Purchase” and “Didn’t make a purchase” segments, which conclusion is recommended?

  • Most users who converted were using desktop.
  • The Google Store should optimize their site for tablet.
  • The Google Store shouldn’t bother developing for mobile.
  • There must be an issue with the checkout flow on desktop.

The correct answer is:

  • Most users who converted were using desktop.

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