Which of these behaviors is typical of Omnichannel customers making a purchase?

• Omnichannel customers make purchases in silos, either online and in-person
• Omnichannel customers make purchases in-store only and account for disproportionately more sales
• Omnichannel customers interact with a product or service at the store versus digitally
• Omnichannel customers interact with a product or service digitally multiple times before purchasing

The correct answer is:

• Omnichannel customers interact with a product or service digitally multiple times before purchasing.

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