You created your first video ad a few months ago and now want to make small changes to improve its performance. What post-production edits should you make to improve the ad’s effectiveness?
- Remove supers so they don’t compete with the audio.
- Add closed captions since most viewers will watch with sound off.
- Increase the pace and tighten the framing.
- Lower the brightness to optimize for mobile device viewing.
The correct answer is:
- Increase the pace and tighten the framing.
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