You run the marketing for a small retailer with an existing eCommerce business. They’re expanding to 20 stores within the next few months with the goal of growing total sales, both online and in-store. What approach should you take that would assist in achieving their goal?

  • Omnichannel
  • Store Centric
  • Omnichannel + Store Centric
  • Online + Omnichannel

The correct answer is:

  • Omnichannel + Store Centric.

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