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Google Ads Display Certification 

Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using Google Ads conversion tracking. Which bidding strategy would you recommend?

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  • Target return on ad spend (ROAS)
  • Cost–per–view (CPV)
  • Viewable cost–per–thousand impressions (vCPM)
  • Cost–per–day (CPD)

The correct answer is:

  • Target return on ad spend (ROAS).

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