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Google Ads Display Certification 

Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?

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  • The “Green Living Enthusiasts” affinity audience
  • Demographic targeting
  • Gender targeting
  • Contextual product targeting

The correct answer is:

  • The “Green Living Enthusiasts” affinity audience.

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Which bidding type is only available for ads on the Display Network?

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Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

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Frequency capping gives advertisers the ability to specify a limit to the number of:

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