Your goal is to drive more conversions. How should you approach evaluating video action campaign performance?

November 16, 2022 Editorial Staff

You’d compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
You’d compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
You’d compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
You’d compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.

The correct answer is:

You’d compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.