Google Ads Video Certification

You’re planning to run a Google Video campaign with a consideration goal, and you want to understand the extent to which your campaign influences viewer perception or intent for your product. Which measurement solution should you use?

November 16, 2022 Editorial Staff

Reach Planner
Viewability with Active View
Core performance metrics
Brand Lift

The correct answer is:

Brand Lift

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← If you’re running a Google Video campaign with an awareness goal and you wish to understand the extent to which your campaign shifts user perception or behavior, what measurement solution should you use, in addition to fundamental video metrics like “Video played to?”
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