You’re running a Google Video campaign with a consideration goal. You want to measure how many people watched your video, so what measurement solution should you use?

  • You’d use use core performance metrics.
  • You’d use Brand Lift.
  • You’d use use viewability with Active View.
  • You’d use use forecasting reach of your YouTube campaign alongside print ads.

The correct answer is:

  • You’d use use core performance metrics.

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