You’re running a Google Video campaign with an awareness goal. You want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics like “Video played to,” what measurement solution would you use?
- You’d use Viewability with Active View.
- You’d use Brand Lift.
- You’d use Reach Planner.
- You’d use Unique Reach and Frequency.
The correct answer is:
- You’d use Brand Lift.
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