You’re setting up a video action campaign to convert intent to action. How should you approach your audience strategy?

November 16, 2022 Editorial Staff

You’d focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
You’d focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.
You’d focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
You’d focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.

The correct answer is:

You’d focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.