Which formats may be used to add a custom campaign parameter to a URL?

  • googlemerchandisestore.com/?utm campaign = fallsale
  • googlemerchandisestore.com/?utm_campaign=fallsale
  • googlemerchandisestore.com/?utm_campaign=fall_sale
  • googlemerchandisestore.com/?utm_campaign = fall sale

The correct answer is:

  • googlemerchandisestore.com/?utm_campaign=fallsale
  • googlemerchandisestore.com/?utm_campaign=fall_sale

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