Search Ads 360 Certification Exam Answers 2023

100% Free Updated Google Search Ads 360 Certification Exam Questions & Answers.

The Search Ads 360 Certification exam covers setting up Search campaigns across multiple search engines; assigning goals, targeting, and bid strategies; troubleshooting issues; measuring the impact, and optimizing campaigns for improved performance.

Download Search Ads 360 Exam Answers 2023 – PDF

Search Ads 360 Certification Details:

• Questions: 49 questions
• Time limit: 60 minutes to complete the assessment
• Pass rate: 80% or higher to pass
• Retake period: If you don’t pass the assessment, you can take it again after 1 day
• Validity Period: 12 Months

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For taking the Search Ads 360 exam to follow the below steps

👣 Step 1: Go here https://skillshop.exceedlms.com/student/path/8639-search-ads-360-certification-exam and sign in with your Google account.

👣 Step 2: Start your exam.

👣 Step 3: Copy (Ctrl+C) the question from the Google exam section and then find (Ctrl+F) the question from here and get the correct answer.

👣 Step 4: After completing the exam, you will get a Search Ads 360 Certificate.

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(Click on the questions, to get the correct answers)

✅ When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

• 2 weeks
• 3-4 weeks
• 1 week
• 3 months

✅ Which three URLs are involved in a landing page test? (select three)

• Experiment
• Control
• Rule
• Original

✅ What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?

• Google Ads API
• Remarketing lists
• Search Ads 360 API
• Attribution

✅ If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?

• 1 hour
• 24 hours
• 6 hours
• 12 hours

✅ What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?

• Advanced Targeting
• Clicks
• Position
• Conversion

✅ When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?

• Campaign
• Advertiser
• Publisher
• Placement

✅ Which three features can be used to integrate offline conversion data? (select three)

• Bulksheets
• sFTP
• Google Data Studio
• Search Ads 360 API

✅ What is shown in the “Last sync” details tab? (select two)

• The time that the sync occurred
• A list of campaigns modified
• The number of errors during the sync
• A list of error types

✅ What configuration setting eliminates duplicate conversions between advertisers?

• Shared Floodlight configuration
• Revenue
• Action
• Counter

✅ Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)

• Deliver daily file to shared sFTP
• Executive reports can’t be sent to a user with no access to Search Ads 360
• Send a downloaded PDF or Excel file
• Link to a shared version of the generated report

✅ What permissions are needed to create an advertiser?

• Advertiser user (edit access)
• Read-only
• Agency Manager
• Advertiser viewer

✅ Where can a saved web query be found?

• In the right-hand menu, click Attribution, then Web Query
• In the left-hand menu, click Budget Management, then Web Query
• In the left-hand menu, click Downloads then Web Query
• In the right-hand menu, Click Advertiser Settings, then Web Query

✅ How often is Google Ads, Bing Ads, and Baidu data refreshed in Search Ads 360?

• 6 hours
• 2 hours
• 4 hours
• 8 hours

✅ What type of bid strategy is supported by the forecasting tool?

• Max clicks
• Position
• Rules
• Conversions or Revenue

✅ Which three landing page tests are available in Search Ads 360? (select three)

• Mobile landing page test
• All devices landing page test
• Segment landing page test
• Desktop landing page test

✅ In what order should new entities be created (assuming no campaigns already exist)?

• Keyword > Ad Group > Campaign
• Campaign > Ad Group > Ad > Keyword
• Ad Group > Keyword > Campaign
• Keyword > Campaign > Ad Group

✅ What could prevent Inventory Management from making changes to a campaign?

• Edits to campaign bids or bid strategies
• Edits to ad rotation settings
• Manual edits to campaign name or status
• Manual edits to keyword URL templates

✅ Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)

• Remove user access to an agency’s advertisers
• Edit advertiser settings
• Edit all advertisers within an agency
• Edit advertiser components

✅ When a reporting view is saved, who has access to the view?

• All users within that advertiser
• No users within that advertiser
• Only users with edit access within that advertiser
• Select users within that advertiser

✅ When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?

• Each product uses separate currencies
• Campaign Manager
• Search Ads 360
• Display & Video 360

✅ What action should be used to pass a conversion attribute (such as shipping cost)?

• Set up Custom Floodlight Variable using the relevant engine frontend
• Set up Custom Floodlight Variable using bulksheets
• Set up Custom Floodlight Variable as a metric
• Set up an additional Floodlight tag and pass the shipping cost through the revenue field

✅ Which two filters are available in the change history report? (select two)

• Creation date
• Change Type
• Geo
• Campaign

✅ If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?

• Greenwich Mean Time (GMT)
• The advertiser’s timezone
• Campaign Manager’s timezone
• The engine’s timezones

✅ Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?

• Campaign ID
• Keyword
• Match Type
• GCLID

✅ If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?

• Billing currency
• Engine’s currency
• Ad group’s currency
• Advertiser’s currency

✅ Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)

• Profit
• Impression share
• Position
• Max CPA

✅ What setting should be applied to a Floodlight tag passing offline conversion data?

• Image tag only
• Primary source is offline
• Dynamic tag
• Primary source is retail

✅ Which three frequencies can be scheduled for reports? (select three)

• Monthly
• Hourly
• Weekly
• Daily

✅ Data Exclusion events exclude data for a minimum of how many hours?

• 4 hours
• 2 hours
• 24 hours
• 8 hours

✅ What are two key differentiators in functionality between labels and business data?

• Ability to pivot metrics within Search Ads 360
• Ability to report at the campaign level
• Ability to pause biddable items
• Ability to attach a business calendar

✅ What Floodlight tag measures purchases and revenue on a website?

• Revenue
• Action
• Counter
• Transaction

✅ When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?

• Display & Video 360
• Campaign Manager
• Search Ads 360
• Each product uses separate time zones

✅ Which two segments CANNOT be applied to reporting data? (select two)

• Device type
• Business data
• User ID
• Attribution model

✅ What attribution model assigns all credit to the last click on a paid search ad before a conversion?

• Position-based
• Last paid search interaction
• Data-Driven
• First interaction

✅ Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)

• Campaign Manager API
• Bulksheets
• Search Ads 360 API
• Google Ads API

✅ Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)

• Ad groups
• Keywords / Product Groups
• Campaigns
• Agency

✅ Bulksheets can be used to complete which two tasks? (select two)

• Upload offline conversions
• Upload custom Floodlight variable data
• Generate formula columns in bulk
• Create labels

✅ Which three modifiers can be automated by a bid strategy? (select three)

• Mobile bid adjustments
• Search impression share bid adjustments
• Location target bid adjustments
• Remarketing target bid adjustments

✅ What does it mean when the “Stop sync” button is greyed out?

• The engine account is paused.
• The sync is complete.
• The engine type is “Other.
• The sync is applying updates.

✅ Which two types of goals can be targeted in Bid Strategies? (select two)

• Revenue
• Conversion
• Business data
• Profit Margin

✅ What happens when an engine is paused?

• Ad groups and keywords are paused
• Active campaigns are paused
• Syncs are paused from the engine
• All campaigns are paused

✅ Which three changes can a user set up using scheduled edits? (select three)

• Raise bids on keywords every Monday at 7am
• Lower bids on keywords during weekends
• Activate ads or keywords at a specific time
• Activate a new bid strategy

✅ During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

• Decrease maximum bid in the bid strategy setting 40%
• Decrease bidding portfolio by 1 low-performing keyword
• Increase bidding portfolio by 2 new keywords
• Decrease CPA target of bid strategy 60%

✅ What is the Search Ads 360 account hierarchy?

• Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad
• Advertiser > Engine > Campaign >Keyword
• Agency > Advertiser > Engine > Campaign > Keyword
• Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword

✅ Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)

• Set up a Custom Dimension in Google Analytics
• Set up a custom Floodlight variable as a dimension in Search Ads 360
• It is not possible to pass conversion attributes
• Set up a custom Floodlight variable in Google Tag Manager

✅ Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)

• Bulksheets
• Campaign Manager API
• Search Ads 360 API
• Custom Variables

✅ What conversion data can be uploaded using bulksheets?

• Google Analytics goal data
• Google Ads conversions data
• Custom Floodlight variable data
• Offline conversion data

✅ What level should be used to evaluate performance of a bid strategy?

• Individual campaign
• Individual keyword
• Individual ad
• Bid strategy

✅ Which three engines are supported by the Search Ads 360 API? (select three)

• com
• Bing
• Gemini
• Google Ads

✅ Which two conversion sources can be reported in custom columns? (select two)

• Gemini Conversion Trackers
• Floodlight
• Google Ads Conversion Trackers
• Bing Conversion Trackers

✅ Which three requirements must be met to run a successful ad copy test? (select three)

• Ads must only include one ad copy test at a time
• All keywords and engines must be paused
• Each ad must contain only one landing page URL
• Minimum number of required impressions for each ad group

✅ Which two column categories appear in formula columns? (select two)

• Engine metrics
• Creation time
• Conversion metrics
• Search impr share

✅ What feature may be used to report on a specific Floodlight conversion?

• Business data
• Custom Column
• Custom Dimension
• Custom Metric

✅ Which two conversion sources can be selected in bid strategies? (select two)

• Bing Universal Event Tracking
• Google Analytics
• Google Tag Manager goals
• Floodlight

✅ What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?

• Placeholder keyword
• Landing page test
• Business data
• Rules

✅ What occurs when auto-tagging is enabled?

• A Google click ID is appended to all landing page URLs
• A Google Click ID is reported in the budget pacing report
• A scheduled edit is created for all Google Ads campaigns
• A label is added to all Google Ads campaigns

✅ What feature may be used to edit custom Floodlight variable data?

• Text Editor
• Search Ads 360 API
• Bulksheets
• Google Ads API

✅ Which two types of uploads can be made through an sFTP endpoint? (select two)

• Bulksheets
• Conversions
• Inventory management feeds
• Google Search history

✅ What function do ValueTrack parameters perform?

• Create custom date segmentation
• Dynamically insert information
• Track additional conversion types
• Automatically sync to Google Tag Manager

✅ At which two levels can URL Templates be set up? (select two)

• Campaigns
• Engine
• Agency
• Advertiser

✅ What step would be taken to check if an inventory management template has created any entities?

• Apply an “Inventory template ID” filter
• Create an Executive Report with no filters
• Filter for errors in the reporting dashboard
• Check the template’s progress bar

✅ What metrics estimate conversions that measure user behavior across devices and environments?

• cost
• clicks
• visits
• Cross-environment metrics

✅ What two Floodlight activity group types can be set up? (select two)

• Metric
• Counter
• Dimension
• Sales

✅ Campaigns can only be copied within the same engine account for which two engines? (select two)

• Yahoo Japan
• Bing Ads
• Social
• adMarketplace

✅ What is the default attribution model for Floodlight?

• First Click
• Last Click
• First interaction
• Last Impression

✅ Which two user types can activate the conversion API? (select two)

• Agency manager
• Advertiser manager
• Advertiser user
• Agency user

✅ At which three levels can bid strategies be applied? (select three)

• Ad group
• Keyword
• Campaign
• Agency

✅ Which level’s settings CANNOT be edited with bulksheets? (select two)

• Campaign
• Advertiser
• Ad Group
• Network

✅ At which three levels can automated rules be set up? (select three)

• Engines
• Campaigns
• Keywords
• Agency

✅ Which two types of campaigns do bid strategy opportunities analyze? (select two)

• Google Ads App campaigns
• Gemini manual campaigns
• Bing Ads manual campaigns
• Google Ads manual campaigns