Amazon DSP Certification Assessment Answers 2023

100% Free Updated Amazon DSP Certification Exam Questions & Answers.

This exam will check your Amazon DSP skills.

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Amazon DSP Certification Details:

Questions: 48 questions
Pass rate: 80% or higher to pass
Retake period: 24 hours
Validity Period: 12 Months

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(Click on the questions, to get the correct answers)

✅ The language for promotions and bundles must be which of the following?

Clear
Free of distractions
Complete
All of these

✅ Display ads cannot contain imagery or text that mimics Amazon’s branding or logo.

True
False

✅ Bree has set up a campaign in the Amazon DSP which utilizes a deal ID. What supply is she leveraging?

Amazon O&O properties
Third-party exchanges
Amazon Publisher Services (APS)
Private marketplaces (PMPs)

✅ What does Amazon strive for through its ad policies? (Select 2)

Ensure ads drive purchases with every click
Allow advertisers to effectively communicate their message
Ensure ads are seen by a broad audience
Ensure customer experience is relevant and enjoyable

✅ Which KPIs are associated with an awareness goal? (Select 3)

Brand lift
Detail page view rate (DPVR)
Click-through rate (CTR)
Return on ad spend (ROAS)

✅ Which of the following audiences can be reached using the Amazon DSP?

Advertiser hashed audiences
Amazon audiences
Advertiser audiences from a pixel
Advertiser audiences from a DMP

✅ There was a viewable display ad on July 15th, a non-viewable video ad on July 22nd, and a viewable video ad on July 29th. The customer had clicked on the first display ad on July 15th and purchased the product on August 5th. Which of the following receives the credit for conversion?

July 22nd non-viewable video ad
July 29th viewable video ad
August 5th purchase
July 15th viewable display ad

✅ A customer views an ad on April 1st, clicks the ad on April 4th, views the ad again on April 7th, and purchases the product on April 9th. Which of the following receives the credit for conversion?

April 1st impression
April 7th impression
April 9th purchase
April 4th click

✅ Which of the following is NOT a true statement?

The majority of programmatic ads are purchased using a CPM or dCPM model.
The buying process for programmatic advertising is automated.
Programmatic advertising analyzes each impression against an advertisers’ goals in real-time.
Programmatic advertising relies on manual insertion orders and requests for proposals (RFPs).

✅ The reporting and analysis hub transforms which two reports into a graphical analysis of campaign reporting?

3P vendor and deal
Audience segmentation and all data
Performance and audience segmentation
Performance and all data

✅ The World Times, a publisher, has set their inventory’s price floor to $1.05. Advertiser A bids $0.93, Advertiser B bids $1.14, and Advertiser C bids $1.19. What is the most likely outcome in a second-price auction?

Advertiser B wins and pays $1.19
Advertiser C wins and pays $1.19
Advertiser C wins and pays $1.15
Advertiser B wins and pays $1.14

✅ At which point during the campaign management timeline should an advertiser establish KPIs?

Review
Setup
Optimize
Report

✅ For which scenario(s) should an advertiser consider optimization?

The line item is achieving its performance goal but has potential to perform better.
The line item is spending its budget at an optimal pace.
The line item is not achieving its desired KPI or goal.
The line item is not spending enough of the allocated budget.

✅ The World Times, a publisher, has set their inventory’s price floor to $1.00. Advertiser A bids $0.89, Advertiser B bids $1.04, and Advertiser C bids $1.11. What is the outcome in a first-price auction?

Advertiser A wins and pays $1.04
Advertiser C wins and pays $1.11
Advertiser C wins and pays $1.05
Advertiser B wins and pays $1.11

✅ For which advertising method are prices negotiated and based on a ﬁxed CPM with no auction involved?

Programmatic advertising
Direct advertising

✅ Which supply option should an advertiser select to access inventory from Amazon’s direct publisher integration?

Private marketplaces (PMPs)
Amazon O&O properties
Third-party exchanges
Amazon Publisher Services (APS)

✅ When should an advertiser care most about brand halo metrics?

When reviewing a campaign’s performance toward an awareness goal.
When reviewing a campaign’s performance toward a purchase goal.
When reviewing a campaign’s performance toward a consideration goal.
An advertiser never needs to review brand halo metrics.

✅ Which of the following are benefits of Amazon’s automatic optimization? (Select 2)

Speed: decisions made within nanoseconds
Customization: adjust levers as needed
Granularity: every impression is evaluated
Amazon does not offer automatic optimization

✅ Which of these buying method provides advertisers higher priority to inventory?

Fixed price
Open auction
Private auction

✅ Martina is managing a campaign that isn’t tracking toward the intended goal. What is the recommended approach?

Martina should only leverage manual optimization tactics.
Martina should only leverage automatic optimization.
Martina should leverage automatic and manual optimization strategies.
Martina does not need to employ any optimization strategies.

✅ Why is a call to action (CTA) not allowed in the custom image of a display ad with e-commerce creative?

CTAs are not allowed in ads that appear off Amazon
CTAs are not allowed in display ads
The custom image should not duplicate information that is in the e-commerce section

✅ There was a viewable video ad on September 25th, a non-viewable display ad on September 26th, a viewable video ad on October 1st, and a non-viewable display ad on October 3rd. The customer purchases the product on Oct 6th. Which of the following receives the credit for conversion?

September 25th
October 1st
September 26th
October 6th

✅ A campaign had a ROAS goal of $3.50 or higher, and a CPM goal of less than $1.75. Using the following report, select the statement that is true.

GreenTree mobile met both campaign goals
GreenTree-BTF met both campaign goals
GreenTree -ATF did not meet the ROAS goal.
GreenTree video met the CPM goal but did not meet the ROAS goal.

✅ Flynn wants to download a report from the Amazon DSP which will allow him to view the performance on audiences his campaign reached, as well as those not directly reached. Which of the following reports should he choose for this use case?

Deal report
Performance report
3P vendor report
Audience segmentation report

✅ Opal is introducing the Amazon DSP to her team. Which of the following points should she include in her presentation?

Advertisers can access comprehensive and unique inventory that is not available via other DSPs.
The Amazon DSP monitors for brand safety, traffic quality, viewability and 3rd party supply quality.
The Amazon DSP only offers manual optimization.
The Amazon DSP enables advertisers to leverage Amazon’s first-party insights.

✅ Which type of advertiser(s) can leverage the Amazon DSP for link in campaigns?

Advertisers of a service that Amazon does not offer
Advertisers of a product under a category that Amazon does not offer
Any advertiser
Advertisers of brands that sell goods/services on Amazon

✅ Which pricing model allows advertisers to set a price range for any single impression?

CPM
CPC
dCPM

✅ When shoppers click on an ad and are directed to an advertiser’s product detail page on Amazon, which customer ﬂow is this?

Link in customer flow
Link out customer flow

✅ Reid wants to review how well his campaign is performing toward an awareness goal. Which of these metrics will be most relevant to him? (Select 2)

Add to cart
Click-through rate
Impressions served
Brand halo

✅ Which of the following statements about private marketplaces (PMPs) are true?

PMPs are invitation-only marketplaces.
PMPs allow advertisers broader access to third-party supply.
PMPs leverage Amazon’s header-bidding integrations.
PMPs extend the benefits of programmatic to specific publisher buys.

✅ Which of the following describes the viewability standard used by the Amazon DSP?

10% of pixels in view for at least 2 seconds
100% of pixels in view for at least 1 second
50% of pixels in view for at least 3 seconds
50% of pixels in view for at least 1 second

✅ Violet is reviewing her campaign report and notices high detail page views (DPV) but low purchase rates. Which of the following is indicated by such results?

Shoppers are not moving from the consideration to purchase stage.
Shoppers are not moving from the purchase to advocacy stage.
Shoppers are not moving from the advocacy to loyalty stage.
Shoppers are not moving from the awareness to consideration stage.

✅ What does the ASIN selected for a display ad with e-commerce creative require in order to be within Amazon’s ad policies?

5+ reviews and a 3.5+ star rating
50+ reviews and a 4.0+ star rating
15+ reviews and a 3.5+ star rating
30+ reviews and a 4.5+ star rating

✅ IMDb is an example of which type of supply source?

Amazon O&O properties
Private marketplaces (PMPs)
Amazon Publisher Services (APS)
Third-party exchanges

✅ What is the value of Amazon’s pre-bid analysis? (Select 2)

It reduces the risk of bidding on suspicious impressions
Amazon does not perform pre-bid analysis
It removes fraudulent elements after an impression is served
It filters out robotic bid requests

✅ The Amazon DSP automated budget optimization allocates budgets based on which of the following?

Type of creative selected
Duration of campaign
KPIs selected for an order
Supply selected for a line item

✅ Kris is managing a campaign where one of the line items is beating the performance goal, yet underdelivering. Which of the following is the recommended approach?

Shift budget from that line item to higher performing line items.
Increase frequency cap on that line item to serve more impressions.
Decrease frequency cap on that line item to serve less impressions.
Maintain bids and frequency caps.

✅ Which of the following may not be compliant with Amazon’s creative acceptance policies? (Select 2)

Animation that mimics user interaction, such as a moving cursor
Flashing or pulsating text
Interactive elements that compliment the user experience
Engaging animation that does not distract or deceive

✅ At which point during the campaign management timeline should an advertiser use manual optimization levers?

After reviewing campaign insights
Immediately after setting up the campaign
Before setting up the campaign
Before pulling downloadable reports

✅ Olga has several line items under her campaign. Two of the line items are underdelivering and not meeting performance goals, while two are high-performing. Which of the following is the recommended optimization strategy?

Shift budget from high-performing line items to the underperforming/underdelivering line items.
Adjust frequency caps on the underdelivering/underperforming line items to serve more impressions
Shift budget from the underperforming and underdelivering line items to higher performing line items that are scaling.
Adjust frequency caps on the underdelivering/underperforming line items to serve less impressions

✅ Which supply option consists of exclusive inventory available through the Amazon DSP?

Amazon O&O properties
Third-party exchanges
Private marketplaces (PMPs)
Amazon Publisher Services

✅ Which of the following describes Amazon Publisher Services (APS)? (Select 2)

Invitation-only marketplace allowing select buyers to bid on impressions
Amazon’s marketplace of 10,000+ directly integrated sites and apps
Code is placed directly on participating websites and apps
Exclusive supply sources available in the Amazon DSP

✅ Why should an advertiser upload all creative asset sizes that are available during campaign set up?

To be able to optimize to the ones performing best
To maximize viewability
To reduce time needed to set-up the campaign
To increase the campaign’s reach

✅ Which of the following are variables that may affect campaign performance?

all of these
Poor customer reviews
Out-of-stock issues
Prime Day

✅ How long is Amazon’s lookback window from the point of conversion, used in reporting ad-attributed metrics?

14 days
30 days
7 days
60 days

✅ Which of the following copy is most likely to be compliant with Amazon’s creative acceptance policies?

UNMISSABLE SUMMER DEALS!
Upgrade today
Shop now!
Hurry while supplies last

✅ Hong has launched a campaign for his client which will run for 60 days. When is the earliest recommended time he should begin reviewing performance data toward optimization?

10 days
1 day
7 days
30 days

✅ Antonio has a line-item that is under-delivering. Which of the following manual optimization tactics should he consider? (Select 2)

Decrease bids
Relax the viewability setting
Select any unchecked supply sources
Decrease frequency caps

✅ Using the following report, which audience segment might the campaign manager choose to remove from their targeting approach?

IM – Exercise & Fitness Apparel
LS – Parents with Children in Household
LS – Music, Movies, TV Fans
LS – Sci-fi Interest

✅ What method(s) of optimization does the Amazon DSP offer?

Manual optimizations
Automatic optimizations
Neither of these

✅ Which of the following best describes the core value behind Amazon’s ad policies?

Follow industry trends
Adhere to strict guidelines
Maintain high standards
Maintain a positive customer experience for Amazon shoppers

✅ Joaquin is launching a campaign for his client, TinyFeet, and only wants to buy ﬁxed-price inventory. Which of the following options should he choose?

Open exchange
PMP private auction
Amazon Publisher Services (APS)
PMP preferred deal

✅ Third-party exchanges rely on which buying method?

Open auction
Private auction
Fixed auction

✅ Charlotte is looking to launch a cross-device campaign to promote her brand. Is she able to achieve this with the Amazon DSP?

Yes
No

✅ Which of the following supply strategies may lead to better performance through the ability to scale and diversify formats and content?

Select only auctioned supply
Select only Amazon O&O properties
Select all supply options
Select only non-auctioned supply

✅ Overter is a financial services company that does not sell products or services on Amazon. They are running a campaign on Amazon promoting a new credit card, where the ad directs users to an enrollment page off of Amazon. What type of campaign is this?

Link in campaign
Link out campaign

✅ Which advertising method may involve real-time bidding?

Programmatic advertising
Direct advertising

✅ Which of the following statements most closely describes automatic optimization in the Amazon DSP?

It works to adjust viewability constraints based on campaign settings.
It works to select the best supply options based on campaign settings.
It works to adjust frequency caps based on a selected conversion type.
It works to bid the best value for a given impression based on a selected conversion type.

✅ Which of the following metrics are non-ad-attributed?

Add to cart
Detail page view
Retail insights
Purchase

✅ Using the following report, which audience segment might the campaign manager

choose to add to their targeting approach?

LS – Drama Movie Interest
LS – Music, Movies, TV Fans
LS – Parents with Children in Household
LS – Sports Fans

✅ Who incurs the cost of invalid impressions resulting from domain spooﬁng?

Amazon
The domain owner
The advertisers

✅ Which of the following is the recommended optimization strategy for line items that are performing and delivering above goal?

Increase bids and frequency caps on these line items
Shift budget away from these line items to lower performing/delivering line items
No action should be taken
Maintain bids and frequency caps, and shift budget from underperforming/underdelivering line items to these line items

✅ Campaign efficiency is measured by ___. Select all that apply.

ACOS
KENP
Impressions
CTR

✅ Sponsored products are generally used for which objective?

To reach customers with high purchase intent
To reengage previous customers
To increase brand awareness
To drive customer loyalty

✅ A KDP author wants to advertise a newly released series with a Sponsored Brands campaign. They target the ASINs of their well-known best selling titles. Which targeting method are they using?

Targeting by category
Targeting by keyword
All of these
Targeting by individual product

✅ Brand or author awareness is measured by ___.

ACOS
Impressions
CTR
KENP

✅ Ramona wants to promote her best selling graphic novel with creative that showcases just that title. Which sponsored ad could help her ensure she is appearing in shopping results and related product detail pages in order to drive sales?

Sponsored Products
Sponsored Brands

✅ If a KDP author has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs?

Add only best selling ASINs
None of these
Add more strong ASINs
Add 5 ASINs per campaign

✅ Muriel wants to find new keywords to add to her existing campaigns advertising her crime novels. Which downloadable report should they use to inform their direction?

search term report
advertised product report
targeting report
performance over time report
placement report

✅ Dean wants to highlight the three titles in his fantasy trilogy. Which sponsored ad could he use to achieve this?

Sponsored Products
Sponsored Brands

✅ Which two variables are used by the auction to determine which ad will display?

pixels, cost-per-click-bid
ad type, budget
cost-per-clickbid, relevancy
ad spend, relevancy

✅ Georgeanne is optimizing her children’s books campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?

decrease bids on low performing keywords
add new keywords
add negative keywords
remove underperforming keywords

✅ Omar writes science fiction novels. He notices he has been paying for clicks when customers search for “science textbooks.” Which keyword match type should Omar use to ensure ads are not served to customers searching for science textbooks?

broad match
phrase match
exact match
negative phrase match

✅ Janice has set up a sponsored ad for her new series of cookbooks. She has selected the keyword “computer” for this ad. Which principle explains why her ad may not display?

cost-per-click
relevancy
engagement
ad spend

✅ Which targeting method is better suited to help authors stay on top of search trends and discover new keywords that are generating clicks and sales?

Automatic targeting
Manual targeting

✅ Santiago is running a Sponsored Products campaign with a daily budget of $20. On Tuesday, the campaign spent $20. Based on this, which of the following would be a true statement?

the campaign automatically continued running on Tuesday
the campaign paused until Santiago increased the budget on Wednesday
the campaign automatically ended on Tuesday
the campaign paused until automatically resuming on Wednesday

✅ Juan’s advertising goal is sales efficiency. What optimizations should he make to his campaign? Select all that apply.

Increase bids on keywords with high ACOS
Decrease bids on keywords with low KENP reads or royalties
Decrease bids on keywords with high ACOS
Increase bids on keywords with high impressions

✅ Spencer analyzed performance for his Sponsored Products campaign for mystery thriller books and realized that they are running out of budget every day. If he cannot increase his budget, what alternative action(s) would be appropriate? (select all that apply)

Increase bids on under performing keywords
Pause the campaign since it can’t run through the day
Decrease bids on under performing keywords
Remove low performing keywords

✅ Wesley has been advertising his graphic design books on Amazon for over a year. He notices the campaign performance has been slightly declining, and he wants to know which keywords aren’t performing well. Which downloadable report should he use?

targeting report
placement report
advertised product report
search term report

✅ Which sentence best describes what Amazon Attribution enables advertiser to accomplish?

Amazon Attribution enables advertisers to understand how their Amazon advertising media performs on non-Amazon properties.
Amazon Attribution allows for performance measurement of ads on Amazon properties.
Amazon Attribution allows for advertisers to upload media from other sources to Amazon properties.
Amazon Attribution enables advertisers to understand how their non-Amazon Advertising media impacts customer engagement with their brand on Amazon.

✅ Amazon Attribution allows advertisers to measure their search, social, display, video, and email non-Amazon media channels.

True
False

✅ What are benefits of observing which Amazon audiences are reached by your non-Amazon ads? Select all that apply.

Test and learn; discover new audiences to reach.
Validate assumptions about your targeted audiences. Confirm you are reaching your intended audiences.
Create retargeting audiences within Amazon Attribution
Identify Amazon audiences to target within Amazon DSP.

✅ Which sentence below best describes how ads are measured using Amazon Attribution? (Duplicate 1)

Ads are measured by a 3rd party and imported into the Amazon Attribution console. Add to cart rates of select products.
You cannot use attribution tags to measure performance in Amazon Attribution.
Attribution tags are created by users in the Amazon Attribution console and placed in the advertiser’s ad server; Amazon Attribution reporting is available within the advertiser’s ad server.
Attribution tags are created within the self-service Amazon Attribution console; tags are placed on ads as a their click-through URL, and clicks/conversions are reported within the Amazon Attribution console and exportable Excel reports.

✅ Which of the below are ways advertisers can measure their non-Amazon ads with Amazon Attribution? Select all that apply.

By uploading my advertiser site data to Amazon Attribution.
By manually creating attribution tags, one by one. To do so, advertisers can create an order, select products to measure, then create and line items to track different campaigns or strategies.
By using bulk operations to create tags for Google Ads campaigns. To do so, advertisers upload their campaign information into Amazon Attribution, then upload their tag sheet into their campaign manager.
By using Pixel Applier to save time tagging on my Google Campaign Manager (GCM) display or video campaigns. To do so, advertisers first download the Pixel Applier browser extension and then sync their GCM campaign with the click of a button.

✅ Choose the best answer that describes promoted conversion metrics.

Detail page views of all products
Impressions from your ad campaign
Amazon Attribution metrics that correspond only to the specific products associated to an Order and its attribution tags.
Add to cart rates of select products

✅ When measuring campaigns using Amazon Attribution, what is the next step after creating an order?

Copying your attribution tag to append on your ad as the click-through URL.
Creating line items, which generates attribution tags that are placed on ads.
Naming your order.
Generating a report to validate that you are measuring all your ad’s clicks correctly.

✅ Which type of Amazon Attribution report would you use to view your keyword level Google Ads performance?

Keyword creative report
Summary report
Performance report
Order summary report

✅ Which sentence best describes the insights gained from reviewing the total detail page view rate (DPVR) metric?

A percentage chance of a shopper purchasing the product when they click on your ad.
An understanding of initial awareness for your product from your advertising campaign.
Understand how many add to carts, on average, shoppers make after viewing or clicking on your ads.
Understand how many product page views, on average, customers shoppers visit after viewing or clicking on your ads.

✅ Sri is an advertiser interested in improving her media’s performance by generating more Add to carts with her non-Amazon Advertising media. Which recommendation would you make for her?

None of these.
Focus on your ads that help drive the least expensive cost per ATC, and invest less in ads that help drive the highest cost per ATC.
Focus on your ads that help drive the highest total ATCR and invest less in ads that contribute the lowest ATCR.
Focus on your ads that help drive the lowest ATCR, but drive higher DPVR

✅ Marta is an advertiser running campaigns focused on improving consideration metrics of their promoted and brand halo products. Which metrics would be most useful to measure consideration from her campaign?

Click-through rate
Detail page views, Detail Page view rate, Add to carts, Add to cart rate
Total DPVs, Total DPVR, Total Add to carts, Total ATCR
Impressions

✅ How can advertisers calculate return on ad spend and other cost based metrics?

It is not possible to calculate Return on ad spend and other cost based metrics.
Return on ad spend and other cost based metrics are available within your Amazon Attribution console.
Calculate cost efficiency metrics, such as Return on ad spend, Cost per purchase, and Cost per DPV, by exporting your Amazon Attribution reporting and adding in your media cost offline.
Register for Amazon Attribution cost reports.

✅ Choose the best description for promoted conversion metrics.

Add to cart rates of select products.
Impressions from your ad campaign.
Amazon Attribution metrics that correspond only to the specific ASINs associated to an Order and its attribution tags.
Detail page views of all products.

✅ When measuring campaigns using Amazon Attribution, what is the next step after you create an order?

Name your order.
Copy your attribution tag to append on your ad as the click-through URL.
Generate a report to validate that you are measuring all your ad’s clicks correctly.
Create line items, which generates attribution tags that are placed on ads.

✅ Choose the correct answer. Which type of Amazon Attribution report would you use to view your keyword level Google Ads performance?

Keyword creative report
Summary report
Order summary report
Performance report

✅ Which of the following best describes the insights gained from reviewing the Total Detail Page View Rate (DPVR) metric?

Used for an understanding of initial awareness for your product from your advertising campaign.
Provide a percentage chance of a shopper purchasing the product when they click on your ad.
Used to understand how many add to carts, on average, shoppers make after clicking on your ads that direct to Amazon.
Used to understand how many product page views, on average, customers shoppers visit after clicking on your ads that direct to Amazon.

✅ Sri is an advertiser interested in improving her media’s performance by generating more “add to carts” with her non-Amazon Advertising media. Which recommendation would you make for her?

None of the above.
Focus on your ads that help drive the least expensive cost per ATC, and invest less in ads that help drive the highest cost per ATC.
Focus on your ads that help drive the highest total ATCR and invest less in ads that contribute the lowest ATCR.
Focus on your ads that help drive the lowest ATCR, but drive higher DPVR.

✅ Marta is an advertiser focused on improving consideration metrics of her promoted and brand halo ASINs. Which metrics would be most useful to measure consideration from her campaign?

Detail page views, Detail Page view rate, Add to carts, Add to cart rate
Total DPVs, Total DPVR, Total Add to carts, Total ATCR
Click-throughrate
Impressions

✅ Which is the correct hierarchy within the Amazon DSP?

Advertiser > Entity > Order > Line item
Order > Line item > Entity > Advertiser
Entity > Advertiser > Order > Line item
Advertiser > Line item > Entity > Order

✅ You want to leverage the automated optimization feature for the majority of line items in an order, but you do have a speciﬁc need for spend on one line item. Which of the following is the best solution for you?

Turn off “automatically optimize line item budgets”
Turn on “automatically optimize line item budgets” and opt out that one line item
Turn on “automatically optimize line item budgets” and allow all line items to be automatically optimized

✅ For which reason(s) might you add a new pixel to your order?

Track conversions and contribute them to the right audience
Build audiences based on traffic to your website
Either / both of these
Neither of these

✅ Which is Amazon’s recommendation regarding a line item’s supply sources?

Separate line items based on the supply source
Use all available supply sources for each line item

✅ You want to use a targeting segment that includes (A) Age 25-24 and (B) Device tablet. Which targeting expression would you use?

Including any audiences (A or B)
Including all audiences (A and B)
Including a single audience (A)
Excluding all audiences (not A and not B)

✅ Which of the following refers to the line item setting that increases delivery during the ﬁrst half of the campaign (up to 25%), then up to 5% during the second half?

Frontloaded pacing profile
Evenly pacing profile
Catch-up boost
Budget cap

✅ Which of the following is a requirement for all Amazon DSP advertisements?

Creative must feature a picture of the advertised product
Advertisements must be visually distinct from page content
Advertisements must feature the Amazon logo
Advertisements must have a clear call-to-action

✅ Match each campaign goal with the appropriate optimization type.

Detail page view rate (DPVR)
Cost per aquisition
Return on ad spend (ROAS)
Click-throughrate (CTR)

Detail page view (DPV) (1)
Pixel conversion (2)
Purchase (3)
Click (4)

✅ Place the steps of the creative approval process in the correct order, from start to ﬁnish.

The advertiser assigns a creative to a line item that has not ended.
The creative approval process is initiated.
The creative scanner looks at the creative and the 3P vendors used in the context of the line items that it’s associated to.
The creative is approved or rejected.

✅ Which of the following are features of the Store builder?

Allows you to add text, images, and ASINs
Makes it easy for you to update on a regular basis
Provides an HTML editor for customization
Provides templates, widgets, and tiles

✅ When setting up your Store, which tactic can encourage targeted exploration?

Use the “Add link” function on clickable content
Structure your pages to drill down from broader categories to more specific products
Employ hero ASINs, featuring unique ASINs or new products

✅ What is the recommendation for using full-width images?

Use them frequently, on all pages
Only include them in strategic places

✅ Which of the following pieces of content could cause your Store to be rejected?

“Voted ‘Best brand in the US’ according to The Times, Nov 27, 2017”
Buy NOW to save 20% of your purchase!
Discover our savings
Best online computer store in all of Europe!

✅ Which of the following items are allowed in your Store?

CTA stating “Learn more”
CTA stating “Click here”
Amazon UI elements within an image
A subpage titled “Deals” used exclusively to promote active deals

✅ Which of the following is considered paid traﬃc?

Sponsored Brands
Social media
Your own website

✅ Which method has shown better return on ad spend (ROAS), according to Amazon data, 2018?

Linking a Sponsored Brand campaign to a product list page
Linking a Sponsored Brand campaign to a Store

✅ What might you do to optimize Store pages with high conversions but low views?

Add a product grid
Ensure there are no dead links within the Store
Update product images
Increase promotion using Sponsored Brands

✅ True or false? Amazon makes decisions around ad policy in favor of long-term benefits rather than short-term profitability.

True
False

✅ True or false? Auction buying is unguaranteed buying.

True
False

✅ There is a dedicated team that manually audits inventory for compliance with Amazon’s quality standards.

False
True

✅ Attribution contention occurs at the product, or ASIN, level; if you select the same products in multiple orders, your attribution tags with the same promoted products will be eligible with each other for attribution.

False
True

✅ ASINs, or products, within the Amazon Attribution console are selected at the order level.

False
True

✅ Attribution tags are generated when you create line items.

False
True

✅ Amazon Attribution allows advertises to measure their non-Amazon media and report on Amazon conversion metrics, including sales.

True
False

✅ Amazon uses internally developed systems to detect and ﬁlter out invalid activity, such as robots that generate fake clicks.

True
False

✅ True or false? PMP preferred deals are an option that bypass auctions completely.

True
False

✅ ASINs within the Amazon Attribution console are promoted at the Order level.

True
False

✅ Stores do not require a minimum spend.

True
False

✅ Once you create a new advertiser, you will need to notify your Amazon representative for approval.

True
False

✅ Attribution contention occurs at the ASIN level. This means if you promote the same ASINs across multiple orders your attribution tags with the same promoted ASINs will be eligible with each other for attribution.

True
False

✅ Stores can include contact information such as phone numbers, emails, or physical addresses.

True
False

✅ Attribution tags should be placed on both Amazon and non-Amazon Advertising ads.

True
False

✅ Attribution contention occurs at the Order level, which means attribution tags within the same order compete with each other for attribution.

False
True

✅ Attribution tags should be placed on both Amazon and non-Amazon ads.

True
False

✅ Attribution contention occurs at the order level; attribution tags within the same order compete with each other for attribution.

False
True

✅ True or false? Advertisers are allowed to edit an Amazon customer review to appear in an ad if the review contains spelling or grammatical errors.

False
True

✅ True or false? The Amazon DSP is only available in a self-service model.

True
False

✅ True or false? Supply via private marketplaces (PMPs) is only available to the Amazon DSP managed service users.

False
True

✅ True or false? The metrics shown in the performance dashboard (interactive performance report) cannot be customized.

False
True

✅ True or false? Amazon’s ad policies are only relevant for ads served ON Amazon.

True
False

✅ Which of the following ad copy examples is compliant with Amazon Advertising’s guidelines and acceptance policies for pricing and savings?

Get 100 free coffee capsules today!
Get 100 free coffee capsules today with purchase of 50 coffee capsules
Get 100 free coffee capsules when you purchase a Kitchen Smart coffee machine at Amazon.com.**Offer available from 03/25/20 to 09/25/20. Offer not valid on Kitchen Smart Basic range.
None of these are compliant

✅ Fire TVs are shared devices and have strict requirements to protect all members of a household.

✅ PMP allows you access to direct deals with publishers.

✅ What amount of ratings and reviews does the ASIN selected for an Amazon DSP ad with e-commerce creative require in order to be within Amazon’s ad policies?

✅ Which of these ad copy examples is compliant with Amazon Ads’ Guidelines and Acceptance Policies for claims and substantiation?

✅ Amazon DSP ads cannot contain imagery or text that mimics or alters Amazon’s branding or logo.

✅ Which of these ad examples is compliant with Amazon Ads’ Guideines and Accepted Policies for branding?

✅ To create a custom report broken down by ASIN type, which of the following dimensions would you select when generating your custom report?

✅ Which of these ad examples is compliant with Amazon Ads’ guidelines and acceptance policies for ads running on desktop?

✅ The performance metrics shown in the custom report cannot be customized.

✅ Flynn wants to download a custom report from Amazon DSP which will allow him to view the performance on audiences his campaign reached, as well as those not directly reached. Which of the following dimensions should he select for this use case?

✅ Which of the following call to action (CTA) is most likely to be compliant with Amazon’s creative acceptance policies?

✅ Select all that apply. Ad copy and legibility must be:

✅ Would “Shop now” or “Click here” be a compliant CTA? Take a moment to think about why you’ve selected that answer.

✅ Which of these ad examples is compliant with Amazon Ads’ Guidelines and Acceptance Policies for claims and substantiation?

✅ You can delete Amazon DSP orders as long as they have not yet gone live.

✅ Display ad homepage restricts the following items from display on the homepage

✅ In-line editing allows you to adjust key line item settings at the order level, without needing to open up and save each individual line item again.

✅ Which of the below are best practices when setting up Amazon DSP campaigns?

✅ Which of the following describes Amazon DSP’s capability to delete individual line items within a campaign?

✅ Which of the below explains Amazon DSP’s order copying capabilities:

✅ An advertiser has decided to exclude “IM – cell phones” from all seven lines in an order. What bulk edit feature would allow you to do this?

✅ Opal is introducing Amazon DSP to her team. Which of the following points should she include in her presentation?

✅ If you want to access open-exchange mobile web display inventory, what type of line item do you need to create?

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