100% Free and Updated Google Ads Search Advertising Exam Questions & Answers.
Google Ads Search Certification covers basic and intermediate concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.
Google Ads Search Certification Assessment Details:
- Questions: 50 questions
- Time limit: 75 minutes to complete the assessment
- Pass rate: 80% or higher to pass
- Retake period: If you don’t pass the assessment, you can take it again after 1 day
- Validity Period: 12 Months
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For taking the Google Ads Search exam follow the below steps
👣 Step 1: Click here and sign in with your Google account.
👣 Step 2: Start your exam.
👣 Step 3: Copy (Ctrl+C) the question from the Google exam section and then find (Ctrl+F) the question from here and get the correct answer.
👣 Step 4: After completing the exam, you will get a Google Ads Search Certificate.
(Click on the questions, to get the correct answers)
✅ You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you?
✅ Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score?
✅ A startup organic produce delivery service is launching in cities nationwide. They decide to use phrase match in their Search ads campaign with the keywords “organic,” “produce,” and “delivery.” How will phrase match help the company’s Search Ads campaign?
✅ You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots. How can you attract search traffic for Wonder Boots product name queries only?
✅ Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which two Google Ads campaign types should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
✅ Based on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form. What’s the right campaign objective for this business’s goals?
✅ If your goal is testing various combinations of headlines and descriptions so you can optimize your results accordingly, which two responsive search ads benefits will help you do this? Select 2 Correct Responses
✅ An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords “television,” “accessible,” and “voice.” How will phrase match benefit the company’s Search Ads campaign?
✅ Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?
✅ A self-publishing business has determined that their highest-value potential customers reach out using a form on their website. They want more prospective customers to submit this form. What’s the right campaign objective for this business’s goals?
✅ Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?
✅ Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?
✅ A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google Search Ads campaign?
✅ Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? Select 2 Correct Responses
✅ Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? Select 2 Correct Responses
✅ Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?
✅ A speciality candle retailer is about to make its launch in cities nationwide. They are using phrase match in their Search ads campaign with the keywords “scented,” “candle,” and “delivery.” How will phrase match help the company’s Search Ads campaign?
✅ You’re a marketing executive who has been charged with planning an online advertising budget each month and you decided to use Google Ads’ Performance Planner to assist your efforts. What are two advantages Performance Planner offers you? Select 2 Correct Responses
✅ Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search ad group? Select 2 Correct Responses
✅ Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which two Google Ads campaign types should Marisol use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores? Select 2 Correct Responses
✅ An online employment agency has determined that their highest-value clients reach out through their website. They want more potential clients to submit an interest form. What’s the right campaign objective for this business’s goals?
✅ Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign? Select 2 Correct Responses
✅ Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
✅ Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?
✅ Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?
✅ Your goal is to test different combinations of headlines and descriptions so that you can optimize your results. Your marketing colleagues have suggested using responsive search ads. What are the two benefits that responsive search ads can provide? Select 2 Correct Responses
✅ Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?
✅ Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
✅ Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? Select 2 Correct Responses
✅ Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?
✅ You recently launched a new product called Comfort Clogs. Your goal is to attract more traffic via Google Ads but you want that traffic to come only from searches for the product name. How can you attract search traffic for Comfort Clogs product name queries only?
✅ Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?
✅ You want to increase the relevance of a Google Search ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? Select 2 Correct Responses
✅ Performance Planner offers two significant benefits for your clean energy company: 1) It uses machine learning to fine-tune forecasting, and 2) Its forecasts are backed by billions of Google searches conducted weekly.
✅ Laverne has created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?
✅ After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?
✅ Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
✅ Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads? (Choose three.) Select All Correct Responses
✅ Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.) Select All Correct Responses
✅ You want to be able to try out multiple combinations of headlines and descriptions in order to optimize your results. Your marketing department suggests that you use responsive search ads. What are two benefits you could derive from using responsive search ads? Select 2 Correct Responses
✅ When implementing value-based bidding, which of these three solutions will permit you to create strong conversion measurement foundations when implementing value-based bidding? Select 3 Correct Responses
✅ You’re a marketing executive at a clean energy company and have been asked to come up with your company’s online advertising budget on a monthly basis. You decide to leverage Google Ads’ Performance Planner to help you achieve your aims. What are two benefits you’ll get from Performance Planner? Select 2 Correct Responses
✅ Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?