Google Ads Search Certification Exam Answers 2024 (Updated)

100% Free and Updated Google Ads Search Advertising Exam Questions & Answers.

Google Ads Search Certification covers basic and intermediate concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.

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Google Ads Search Certification Assessment Details:

  • Questions: 50 questions
  • Time limit: 75 minutes to complete the assessment
  • Pass rate: 80% or higher to pass
  • Retake period: If you don’t pass the assessment, you can take it again after 1 day
  • Validity Period: 12 Months

Free Certification Answer

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For taking the Google Ads Search exam follow the below steps

👣 Step 1: Click here and sign in with your Google account.

👣 Step 2: Start your exam.

👣 Step 3: Copy (Ctrl+C) the question from the Google exam section and then find (Ctrl+F) the question from here and get the correct answer.

👣 Step 4: After completing the exam, you will get a Google Ads Search Certificate.


(Click on the questions, to get the correct answers)

You’re thinking about using automated bidding to improve the efficiency of your campaign management process. What are three ways automated bidding can improve efficiency?

What are three benefits of opting-in to apply recommendations automatically?

What’s the most optimum method for marketers to achieve their goals through the use of AI-powered Search ads?

Out of the following methods, which is best suited for implementing and testing broad match successfully on broad match campaigns intended to help analyze conversion data?

You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you?

Which searches can an ad show for broad match keyword “bike tire repair”?

Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score?

How does value-based bidding work?

A startup organic produce delivery service is launching in cities nationwide. They decide to use phrase match in their Search ads campaign with the keywords “organic,” “produce,” and “delivery.” How will phrase match help the company’s Search Ads campaign?

In which two ways does optimization score help marketers succeed?

Which two asset types can also be served as account-level automated assets?

What are three efficient ways that marketers can apply recommendations that impact optimization score?

Why is automating your bid better than manual bidding when it comes to creating a successful Google Ads campaign?

Which three factors impact a Search ad’s auction-time ad quality?

Once you have implemented broad match and Smart Bidding, what three campaign best practices should you follow?

How can Google AI help marketers reach potential customers?

You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots. How can you attract search traffic for Wonder Boots product name queries only?

How does Google AI help marketers maximize search ad performance amidst billions of searches on Google every day?

What’s a benefit of using Smart Bidding with broad match?

Where is the bid status, performance trend over time, and conversion delay reporting found?

What two things are types of value-based Smart Bidding strategies?

How many responsive search ads does Google Ads allow?

Download Google Ads Search Exam Answers – PDF

Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which two Google Ads campaign types should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

Assets help give users which two things they want to get out of their search queries?

How can marketers predict the impact of applying recommendations on their optimization score?

What two benefits can you get from using broad match, responsive search ads, and Smart Bidding together? Select 2 Correct Responses

Based on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form. What’s the right campaign objective for this business’s goals?

Which of these factors affect whether a Search ad shows in the results for a query and what position it assumes?

Which three solutions will enable you to build strong conversion measurement foundations when implementing value-based bidding? Select 3 Correct Responses

If your goal is testing various combinations of headlines and descriptions so you can optimize your results accordingly, which two responsive search ads benefits will help you do this? Select 2 Correct Responses

An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords “television,” “accessible,” and “voice.” How will phrase match benefit the company’s Search Ads campaign?

Once Smart Bidding and broad match are implemented, which three campaign best practices should be followed? Select 3 Correct Responses

Where can you find your bid status, performance trend over time, and conversion delay reporting?

What are two types of value-based Smart Bidding strategies? Select 2 Correct Responses

What does value-based bidding do?

How does Google AI serve the needs of marketers looking to maximize search ad performance amidst billions of searches on Google every day?

What’s the variable that determines whether or not a Search ad shows in the results for a query, and what position it appears in?

Of the following methods, which one should you use to implement and test broad match successfully on broad match campaigns intended to help analyze conversion data?

In what two ways can optimization score drive marketers’ success? Select 2 Correct Responses

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

A self-publishing business has determined that their highest-value potential customers reach out using a form on their website. They want more prospective customers to submit this form. What’s the right campaign objective for this business’s goals?

Google Ads reviews ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?

What’s an advantage of using Smart Bidding with broad match?

In which way can marketers predict the impact of applying recommendations on their optimization score?

How is automating your bid better than manual bidding better when it comes to creating a successful Google Ads campaign?

Which two benefits do marketers get when they use responsive search ads, broad match, and Smart Bidding together? Select 2 Correct Responses

Which searches can an ad show for broad match keyword “home furnace repair?” Select 2 Correct Responses

Which of the following are three benefits of opting-in for the automatic applying of recommendations? Select 3 Correct Responses

Two asset types can also be served as account-level automated assets. What are they? Select 2 Correct Responses

Assets assist in providing users with which two things they want from their search queries? Select 2 Correct Responses

Which of these are three efficient ways that marketers can apply recommendations that affect optimization score? Select 3 Correct Responses

What is value-based bidding?

How should marketers use AI-powered Search ads to accomplish their business goals?

With billions of searches on Google every day, how does Google AI help marketers maximize search ad performance?

Which two asset types may also be served as automated assets at the account level? Select 2 Correct Responses

What are two ways optimization score can help marketers succeed? Select 2 Correct Responses

How many responsive search ads does Google Ads permit?

Download Google Ads Search Exam Answers – PDF

What are two benefits of using broad match, Smart Bidding, and responsive search ads together? Select 2 Correct Responses

What are three efficient ways for marketers to apply recommendations that impact optimization score? Select 3 Correct Responses

Which of the following are two types of value-based Smart Bidding strategies? Select 2 Correct Responses

Three factors affect a Search ad’s ad quality at auction time. What are they? Select 3 Correct Responses

After implementing Smart Bidding and broad match, what are three campaign best practices you should follow? Select 3 Correct Responses

You’re considering using automated bidding to make your campaign management process more efficient. What are three ways that automated bidding can improve efficiency? Select 3 Correct Responses

Where can you go to view your bid status, performance trend over time, and conversion delay reporting?

Which two keywordless campaign types can marketers leverage for the sake of driving incremental reach? Select 2 Correct Responses

Charlie is working to improve the Quality Score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

What can the Performance Planner assist you with?

Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the Ad Rank of the ad so it gets more exposure. What action should improve the ad relevance?

Of the different things users want to get out of their search queries, what two things do assets provide? Select 2 Correct Responses

Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?

You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google Search Ads campaign?

Which method should you use to implement and test broad match successfully on broad match campaigns to help analyze conversion data?

What’s one way Google AI helps marketers connect with potential customers?

Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? Select 2 Correct Responses

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

In which ways can marketers determine the potential impact of applying recommendations on their optimization score?

Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? Select 2 Correct Responses

Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

A speciality candle retailer is about to make its launch in cities nationwide. They are using phrase match in their Search ads campaign with the keywords “scented,” “candle,” and “delivery.” How will phrase match help the company’s Search Ads campaign?

Download Google Ads Search Exam Answers – PDF

Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

As an advertiser, creating your first Search ad in Google Ads is a simple five-step process. What is the correct order of the five steps?

You’re a marketing executive who has been charged with planning an online advertising budget each month and you decided to use Google Ads’ Performance Planner to assist your efforts. What are two advantages Performance Planner offers you? Select 2 Correct Responses

Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search ad group? Select 2 Correct Responses

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which two Google Ads campaign types should Marisol use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores? Select 2 Correct Responses

You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

What two keywordless campaign types can marketers utilize if their goal is to drive incremental reach? Select 2 Correct Responses

What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? Select 2 Correct Responses

An online employment agency has determined that their highest-value clients reach out through their website. They want more potential clients to submit an interest form. What’s the right campaign objective for this business’s goals?

Mary has been familiarizing herself with the different ad components of a Search ad. Match the following text ad component descriptions with the components they describe.

How can Smart Bidding with broad match help marketers?

Which of these three solutions will let you develop strong conversion measurement foundations when implementing value-based bidding? Select 3 Correct Responses

Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign? Select 2 Correct Responses

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?

Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?

Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

You’re working on a Google Search ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

Your goal is to test different combinations of headlines and descriptions so that you can optimize your results. Your marketing colleagues have suggested using responsive search ads. What are the two benefits that responsive search ads can provide? Select 2 Correct Responses

Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? Select 2 Correct Responses

Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?

Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google Search Ads provide value to Alex?

What is one way that Performance Planner helps businesses increase sales?

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

When creating an ad, how does Greg know what it will look like to his potential customers?

Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?

You recently launched a new product called Comfort Clogs. Your goal is to attract more traffic via Google Ads but you want that traffic to come only from searches for the product name. How can you attract search traffic for Comfort Clogs product name queries only?

Download Google Ads Search Exam Answers – PDF

Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

Which searches can an ad show for broad match keyword “car window repair?” Select 2 Correct Responses

Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?

You want to increase the relevance of a Google Search ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? Select 2 Correct Responses

Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?

Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

What is the advantage of automating your bid over using manual bidding when it comes to a successful Google Ads campaign?

Which three signals does broad match use to match Search ads with queries? Select 3 Correct Responses

What are three benefits of opting-in to automatically apply recommendations? Select 3 Correct Responses

Performance Planner offers two significant benefits for your clean energy company: 1) It uses machine learning to fine-tune forecasting, and 2) Its forecasts are backed by billions of Google searches conducted weekly.

Laverne has created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?

Marketers can serve their business needs by utilizing a combination of broad match, Smart Bidding, and Responsive Search Ads.

After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

Broad match uses signals such as language, interest, and geographic location to match Search ads with queries.

Which of the following is a core benefit of Google Ads automated bidding?

What are three signals broad match uses to match Search ads with queries? Select 3 Correct Responses

Which way does Google AI help marketers connect with new customers?

How can marketers use AI-powered Search ads to serve their business needs?

A Search ad’s auction-time ad quality is affected by three factors. What are they? Select 3 Correct Responses

What are the two current keywordless campaign types that marketers can use to drive incremental reach? Select 2 Correct Responses

Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads? (Choose three.) Select All Correct Responses

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.) Select All Correct Responses

How many responsive search ads can you have in Google Ads?

You want to be able to try out multiple combinations of headlines and descriptions in order to optimize your results. Your marketing department suggests that you use responsive search ads. What are two benefits you could derive from using responsive search ads? Select 2 Correct Responses

When implementing value-based bidding, which of these three solutions will permit you to create strong conversion measurement foundations when implementing value-based bidding? Select 3 Correct Responses

You’re a marketing executive at a clean energy company and have been asked to come up with your company’s online advertising budget on a monthly basis. You decide to leverage Google Ads’ Performance Planner to help you achieve your aims. What are two benefits you’ll get from Performance Planner? Select 2 Correct Responses

What does Performance Planner automatically do?

What determines whether a Search ad shows in the results for a query, and in what position?

Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?

Brenda’s working on improving a Google Search Ad’s Quality Score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?

An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

Download Google Ads Search Exam Answers – PDF

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