You’re walking a new client through the basics of Google Search ads. Which one of the following groupings would you highlight to them as the three basic components of a Google Search ad?

  • Queries, marketing goals, and Search ads
  • AI, bid strategies, and creatives
  • Queries, ad formats, and keywords
  • Targeting, ad formats, and bid strategies

The correct answer is:

  • Queries, ad formats, and keywords.

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