Google Analytics Individual Qualification Exam Answers 2025

100% Free and Updated Google Analytics Individual Exam Questions & Answers.

The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.

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Google Analytics Individual Qualification Assessment Details:

Questions: 70 questions
Time limit: 60 minutes to complete the assessment
Pass rate: 80% or higher to pass
Retake period: If you don’t pass the assessment, you can take it again after 1 day
Validity Period: 12 Months

Analytics Certification

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For taking the Google Analytics Individual exam follow the below steps

👣 Step 1: Click Here and sign in with your Google account.

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✅ What is not a benefit of using segments to analyze data?

Isolate and analyze specific conversion paths using conversion segments
Permanently modify the data in a view
Compare behavior metrics for groups of users like Converters vs non Converters
Analyze users by single or multi-session conditions

✅ What is the “Bounce Rate” in Google Analytics?

Percentage of sessions in which a user exits from a homepage
Percentage of total site exits
Percentage of visits when a user landed on a website and exited without any interactions
Number of times users returned to a website in a given time period

✅ When linking a Google Ads account to Google Analytics, what is not possible?

Adjust keyword bids in Google Ads from Google Analytics
Create remarketing lists in Analytics to use in Google Ads campaigns
Import Analytics Goals and transactions into Google Ads as conversions
View Google Ads click and cost data next to site engagement data in Analytics

✅ In Custom Reports, what must metrics and dimensions share in order to report accurately?

Same view
Same scope
Same Custom Report
Same index

✅ What report compares metrics based on user acquisition date over a series of weeks?

User Explorer
Users Flow
Active Users
Cohort Analysis

✅ What model represents the hierarchical structure of a Google Analytics account?

Account > View > Property
Property > Account > View
Account > Property > View
View > Account > Property

✅ Which user characteristic may NOT be used to change keyword bids in Google Ads?

time of day
location
device
ad preference

✅ What campaign parameter is not available by default in Google Analytics?

utm_source
utm_medium
utm_adgroup
utm_content

✅ What Remarketing audiences cannot be defined by default?

Users who speak a particular language
Users who played a video on a website
Users who visited a physical store
Users who visited a specific page on a website

✅ What report shows the percent of site traffic that visited previously?

Referrals report
Frequency & Recency report
New vs Returning report
Sales Performance report

✅ To increase the speed at which Google Analytics compiles reports, what action could be taken?

Remove any filters on the view
Choose “Faster response” in the sampling pulldown menu
Choose “Greater precision” in the sampling pulldown menu
Apply an advanced filter to the report

✅ Which reports indicate how traffic arrived at a website?

Geo
Behavior
Demographics
All Traffic

✅ What is a “secondary dimension” in Google Analytics?

An additional report dimension for more specific analysis
An additional report metric for more specific analysis
A dashboard widget that offers more specific analysis
A visualization to understand the impact of data

✅ Filters cannot perform what action on collected data?

Convert dynamic page URLs to readable text strings
Exclude traffic from particular IP addresses
Include shopping preferences
Include data from specific subdomains

✅ Which default traffic source dimensions does Google Analytics report for each website visitor?

Source and Medium
Campaign and Ad Content
Campaign and Medium
Source and Campaign

✅ View filters may be applied retroactively to any data that has been processed.

True
False

✅ When will Google Analytics be unable to identify sessions from the same user by default?

When the sessions happen in different browsers on the same device
When the sessions happen in the same browser on the same day
When the sessions happen in the same browser on the same device
When the sessions share the same browser cookie

✅ What report provides data on how specific sections of a website performed?

Top Events report
Frequency and Recency report
Location report
Content Drilldown report

✅ What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

The Measurement Protocol
The Networking Protocol
Browser cookies
Data Import

✅ What report identifies browsers that may have had problems with a website?

The Source/Medium report
The New vs Returning report
The Browser & OS report
The Active Users report

✅ What does assigning a value to a Google Analytics Goal enable?

Analyze a website conversion funnel
Compare goal conversions and measure changes to a website
Track real-time business revenue
Track actual revenue from conversions

✅ To recognize users across different devices, what is required for User ID?

Google Tag Manager
A new Analytics account for reporting
All of the above
Sign-in that generates and sets unique IDs

✅ What feature is required to track customer search terms on a website?

Site Search
Data Import
Enhanced Ecommerce
Search filters

✅ What feature collects company-specific data such as Member Status?

Custom Filter
Event Tracking
Custom Dimension
Custom Metric

✅ Which three campaign parameters are recommended to manually track campaigns?

Campaign, Content, and Term
Medium, Source, and Content
Medium, Source, and Campaign
Source, Content, and Term

✅ What report shows a visual representation of user interactions on a website?

Behavior Flow report
Treemaps report
Content Drilldown report
Landing Pages report

✅ The default session timeout duration in Google Analytics is how many minutes?

✅ Auto-tagging is used to collect data from what kind of traffic?

Social media traffic
Google Ads Campaign traffic
Website referral traffic
Social media traffic

✅ What scope levels available for dimensions and metrics?

Event-level, session-level, transaction-level, or user-level scope
Location-level, duration-level, product-level, or user-level scope
Hit-level, session-level, product-level, or user-level scope
Event-level, duration-level, transaction-level, or user-level scope

✅ What filter would only include data from a campaign titled “Back to School” in Campaign reports?

Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
Custom Include filter with field “Campaign Name” and pattern “back to school”
Custom Include filter with field “Page Title” and pattern “back to school”

✅ What is not considered a default “medium” in Google Analytics?

referral
cpc
organic
google

✅ If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

As an interaction
As a click
As a bounce
As an event

✅ Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

Multi-Channel Funnel reports
Goals reports
Acquisition reports
Ecommerce reports

✅ When the same default tracking code is installed on pages with different domains, what will result?

Analytics will associate users and sessions with their respective domains
Analytics will associate users and sessions with a single domain
Analytics will send an alert about duplicate data collection
Analytics will not associate users and sessions with any domain

✅ What is not a filter setting for data in views?

Include
Exclude
Restore
Modify

✅ What report shows which web pages get the most traffic and highest engagement?

Frequency and Recency report
Active Users report
All Pages report
Engagement report

✅ What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

Active Users report
Cohort Analysis report
Users Flow report
User Explorer report

✅ What scope applies to Custom Metrics?

User
Hit
Session
Customer

✅ Segments will not allow you to do what?

Isolate and analyze data
Build custom Remarketing lists
Create subsets of sessions or users
Permanently alter data

✅ To view accurate data in a Custom Report, what action should be avoided?

Create a report with Custom Metrics
Use a Custom Dimension as a primary dimension
Pair metrics and dimensions of different scopes
Use multiple dimensions together in the same report

✅ Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

Just after the opening <body> tag
Just before the closing </body> tag
Just after the opening <head> tag
Just before the closing </head> tag

✅ To track users and sessions across multiple domains, what first must be set up?

Ad Exchange Linking
Data Import
Cross-domain tracking
Google Ads Linking

✅ For autotagging, what parameter does Google Ads include in the destination URL?

urlid=
utm=
gclid=
adid=

✅ Within how many days can a deleted view be restored?

✅ What criteria could not be used to create a Dynamic Remarketing audience?

Users who viewed a homepage
Users who viewed a search result page on a website
Users who viewed product-detail pages
Users who returned an item they purchased

✅ What criteria cannot be used to create a Custom Segment?

Sequences of user actions
Dimensions
Metrics
Ad type

✅ Once filters have been applied, what is the option to recover filtered data?

Data may be recovered within 30 days
Filtered data is not recoverable
Data may be recovered within 10 days
Data may be recovered within 5 days

✅ What report indicates the last page users viewed before leaving a website?

All Pages report
Landing Pages report
Pages report
Exit Pages report

✅ When does the tracking code send an event hit to Google Analytics?

Every time a user makes a reservation
Every time a user performs an action with pageview tracking implemented
Every time a user performs an action with event tracking implemented
Every time a user adds an event to their calendar

✅ What data is Google Analytics Goals unable to track?

Making a purchase
Watching a video
Customer’s lifetime value
Signing up for a newsletter

✅ What feature can join offline business systems data with online data collected by Google Analytics?

User ID
Data import
Goal tracking
Google Ads Linking

✅ What report indicates where users start or exit the conversion funnel?

User Timings
Goal Flow
Cohort Analysis
Treemaps

✅ Custom Dimensions can be used as what?

Secondary dimensions in Custom Reports
Primary dimensions in Custom Reports
Secondary dimensions in Standard reports
All of the above

✅ Views can include website data collected before the view was created

TRUE
FALSE

✅ Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

Users who viewed a page on a website, then watched a video
Users who engaged in a social media or email campaign
Users who are female and have children
Users 25 to 34 years old who have their browser set to Spanish

✅ In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

Social network
Website referrals
Paid and organic search
Television commercials

✅ What feature would be used to collect how many times users downloaded a product catalog?

Calculated Metrics
Custom Report
Event Tracking
Custom Dimension

✅ What data does Google Analytics prohibit collecting?

Billing city
Personally identifable information
Purchase amount
Product SKU(s)

✅ What data table display compares report metrics to the website average?

Percentage
Pivot
Comparison
Performance

✅ Which reports require the activation of Advertising Features?

Real-time reports
Cohort Analysis reports
Demographics and Interests reports
Geo reports

✅ What report shows the percentage of traffic that previously visited a website?

All traffic > Referrals report
Behavior > New vs returning report
Behavior > Frequency and Recency report
Interests > Affinity categories report

✅ What cannot be collected by the default Analytics tracking code?

Device and operating system
Browser language setting
Page visits
User’s favorite website

✅ View filters are applied in what order?

Creation date
Alphabetical order
Random order
Sequential order

✅ What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

Session
Hit
Product
User

✅ Google Analytics cannot collect data from which systems by default?

Websites
Offline inventory database
Mobile devices
Online point-of-sale systems

✅ What report indicates the pages of a website where users first arrived?

All Pages report
Landing Pages report
Location report
Pages report

✅ Which Goals are available in Google Analytics?

Pageview, Event, Transaction, Social
Destination, Event, Duration, Pages/Screens per Session
Location, Event, Time, Users per Session
Destination, Event, Pageview, Social

✅ What is not a benefit of Google Analytics Remarketing?

Allow customers to quickly reorder an item they have previously purchased
Show customized ads to customers who have previously visited your site
Create remarketing lists without making changes to your existing Analytics snippet
Create remarketing lists based on custom segments and targets

✅ What channel is not included in the default Channels report?

Device
Organic Search
Direct
Display

✅ What is not considered a “source” in Google Analytics by default?

email
(direct)
google
com

✅ What asset is used to build a remarketing list?

Custom Segment
Custom Dimension
Custom Metric
Custom Report

✅ What feature must be enabled to use Multi-Channel Funnels?

Advertising Features
Goals or Ecommerce
Custom Dimensions
In-page Analytics

✅ If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

/ordercomplete.php
/ordercomplete/index.html
/order/complete.php
/ordercomplete/thank_you.html

✅ What type of Custom Report shows a static sortable table with rows of data?

Map Overlay
Flat Table
Explorer
Pivot Table

✅ Which parameters can be included with an event hit for reporting?

Category, Action, Label, Total Events
Category, Action, Label, Unique Events
Event, Category, Action, Label
Category, Action, Label, Value

✅ When does a default Analytics session expire?

After 30 minutes, regardless of user activity on a web page
When a user opens a new browser window
When a user is inactive on a web page for more than 30 minutes
At noon every day

✅ What URL tag does AdWords add to the destination URL using autotagging?

adid=
gclid=
urlid=
utm=

✅ What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?

Multi-Channel Funnels
Channel Groupings
Attribution modeling
Conversion tracking

✅ What is a “dimension” in Google Analytics?

A comparison of data between two date ranges.
The total amount of revenue a business has made in a given date range.
An attribute of a data set that can be organized for better analysis.
A report that offers information about your audience.

✅ Which kinds of hits does Google Analytics track?

Event-tracking hit
Ecommerce-tracking hit
Page-tracking hit
All of the above

✅ To recognize users across different devices, what feature must you enable?

User ID
AdWords Linking
Audience Definitions
Attribution Models

✅ What is a “metric” in Google Analytics?

The numbers in a data set often paired with dimensions.
A segment of data separated out in a report for comparison.
A dimension that can help you analyze site performance.
The dates in your date range.

✅ What feature is required to collect the number of comments users posted to a web page?

Custom Metric
Custom Channel Groupings
Custom Dimension
Calculated Metric

✅ What is used to create Smart Goals?

Remarketing audience
Custom Reports
Machine-learning algorithms
Analytics Goals

✅ Sharing a Custom Report will share the report configuration and data included in the report.

FALSE
TRUE

✅ If a web page visitor clears the Analytics cookie from their browser, what will occur?

Analytics will set a new browser cookie the next time a browser loads a tracked page
Analytics will not be able to associate user behavior data with past data collected
All of the above
Analytics will set a new unique ID the next time a browser loads a tracked page

✅ What would prevent data from appearing in a Custom Report?