Woorank Certification Exam Answers 2024

100% Free Updated Woorank Certification Exam Questions & Answers.

The WooRank Experts test is a timed, self-administered, and automatically-scored exam covering general digital marketing knowledge. Becoming a WooRank Certified Expert is simple! Certification is available to anyone with an active subscription who passes the certification exam. WooRank subscribers with multi-user Enterprise plans can certify multiple Experts.

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Woorank Certification Exam Details:

  • Questions: 44 questions
  • Time limit: 15 Minutes
  • Pass rate: 80% or higher to pass
  • Retake period: If you don’t pass the assessment, you can take it again

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(Click on the questions, to get the correct answers)

Which of the following is known as ‘Keyword Cannibalisation’

  • All of the above
  • When a competitor’s position moves above yours in the search results
  • When more than one page on a single domain has been optimized for the same keyword
  • When a webpage ranks for a non-relevant keyword

In PPC the advertiser pays for:

  • Clicks on their ads
  • Impression on their ads
  • Brand visibility
  • The link juice acquired from the link

What is NOT a benefit of local SEO?

  • Your listing appearing in Google Shopping results
  • Your listing appearing higher in the results for related searches from users searching in your target location
  • Your listing appearing in Google Maps
  • Your listing appearing in the local pack results

Google Analytics tracking code should be inserted:

  • Just before the closing ‘body’ tag
  • Just after the opening ‘body’ tag
  • Just after the opening ‘head’ tag
  • Just before the closing ‘head’ tag

Which of the following tools is not used for backlink analysis?

  • Google Analytics
  • ahrefs
  • Majestic
  • Google Search Console

Which of the following is the most important for on-page SEO?

  • H1 tag
  • Title tag
  • Alt attribute
  • Keywords tag

Which of the following redirects should be used when perminantly redirecting the location of one URL to another?

  • 302
  • 301
  • 307
  • 303

Which of the following is against Google’s Guidelines?

  • Addind links to other sites that pass link juice
  • Paying for links that include the nofollow tag
  • Paying for links to benefit from link juice
  • Adding links from directories

In Digital Marketing, what does UX stand for?

  • User Extension
  • User Experience
  • Universal Experience
  • Unidentified Extract

The alt attribute is:

  • A Meta tag that highlights an alternate page
  • A Meta tag used to specify the anchor text
  • An image attribute that describes the image
  • The alternate name for the meta title

Which of the following tools can be used to identify mobile optimization issues?

  • Google’s Dynamic Serving Tool
  • Google Mobile Console
  • Google Play
  • Google Mobile-Friendly Test

Google’s ‘Search Analytics’ allows users to track and filter Clicks, Impressions, Clickthrough rate & Positions, using data from the last 3 months.

  • True
  • False

Evergreen content has a short shelf life (such as news articles).

  • True
  • False

Backlinks from Social media channels offer a good source of link juice.

  • True
  • False

Bounce rate is the percentage of visitors to a site who leave after only viewing a single page.

  • True
  • False

The meta keywords tag is used by Google as a ranking signal.

  • True
  • False

It is a best practice to block javascript and CSS in the robots.txt file.

  • True
  • False

utm_medium and utm_term are URL parameters that are both required for campaign tracking.

  • True
  • False

Flash content is known for being easily indexed by search engines.

  • True
  • False

If no title tag and/or meta description is specified for webpage, Google will generate one automatically using the content on the page.

  • True
  • False

The Google Pigeon update mainly affects:

  • Video Search
  • Image Search
  • Local Search
  • International Search

Anchor text is the name given to the snippet of content used to promote pages in the search results.

  • True
  • False

Google Search Console’s ‘Search Analytics’ allows users to track and filter Clicks, Impressions, CTR & Positions, using data from the last 16 months.

  • True
  • False

An XML Sitemap can be tested & submitted to Google using Google Search Console.

  • True
  • False

Google Analytics is capable of tracking user activity on any digitally connected device.

  • True
  • False

Pages created automatically from searches carried out on your website provide a good method for building user generated content to target new keywords.

  • True
  • False

1% CTR means that for every 100 impressions there are 10 clicks

  • True
  • False

In Google Analytics, the value (not set) appears for the selected dimension when no source filters have been applied to the Property View.

  • True
  • False

What type of tool would be best for tracking how users are engaging with your web pages?

  • Page crawling tool
  • Heatmap tool
  • HTML parsing tool
  • Screencast tool

Which of the following error codes is used when the requested resource has been permanently removed?

  • 406
  • 410
  • 400
  • 404

Why should the Alt attribute be included when adding images?

  • To provide search engines with details of images
  • To allow details of images to be picked up by screenreaders
  • To prevent other websites from using images without concent
  • To show alternative images in a series of similar images

A deep link is:

  • A link with formatted anchor text (bold, italic)
  • A link to a webpage that is not the homepage
  • A homepage link to an external high authority source
  • A link to a third party site

Which of the following is required based on Google’s recommendations for a mobile-friendly website?

  • Google Voice intergration
  • Mobile Viewport
  • Mobile App
  • Contact number

Which of the following characters should be used to separate words in URLs?

  • Colon
  • Pipe
  • Underscore
  • Hyphen

Which of the following redirects has the ‘See Other’ response?

  • 307
  • 301
  • 302
  • 303

The meta description can help to:

  • Add comments to the HTML
  • Increase Click-Through-Rate
  • Describe an image
  • Improve rankings

Affiliate marketing is:

  • A form of CPC that is commonly used by large businesses
  • A form of PPC commonly used by small businesses
  • A revenue model where website owners earn money by sending visitors to a third party website
  • A revenue model where traffic is generated through social media

The ALT attrubute is:

  • The alternate name for the meta title
  • A Meta tag that highlights an alternate page
  • A Meta tag used to specify the anchor text
  • Used to describe an image

The hreflang tag is used to:

  • Allow Google to offer the auto-translate option to visitors in order to reach new visitors based on the selected languages
  • Provide search engines with other versions of a URL to allow them to serve the correct page to their users based on language
  • Specify the location on a page to target users in a specific country
  • Allow the search engines to detect which language is being used

Which of these is NOT a Google recognized search operator?

  • cache
  • site
  • related
  • similar

Which of these is NOT considered as duplicate content:

  • Printer-only versions of web pages
  • Content from another page that is hidden behind an image
  • Content within or across domains that completely match, deliberately created to manipulate search engines
  • Content published in a printed magazine as well as on a webpage

Which of the following is used to highlight a preferred page, when other versions of the page may also exist?

  • Google Tag Manager
  • Google Trends
  • Google Alerts
  • Google Keyword Planner

Which of the following tools can be used to extract estimated keyword volumes associated with search terms in Google?

  • Canonical tag
  • Follow tag
  • Nofollow tag
  • Noindex tag

To be considered mobile-friendly, a website should have:

  • A mobile redirection
  • A mobile CSS AND a mobile Redirection
  • A mobile CSS OR a mobile Redirection
  • A mobile CSS

How can a company create a forum for dialogue on LinkedIn?

  • Post updates to the company status
  • Post comments on competitors’ pages
  • Use of Groups
  • Change the company profile regularly

Which one of the below statements is false?

  • roken links are bad for usability but don’t affect SEO
  • Broken links have a bad effect on SEO
  • Broken links send users to non-existing web pages
  • Broken links are bad for usability and reputation

Which of the following can be used to handle duplicate content?

  • Header tags
  • Hashtags
  • Canonical tags
  • Parameters

According to SEO best practice, what is the maximum number of H1 tags a page should have?

  • 2
  • 3
  • There is no limit – H1 tags are used for formatting purposes
  • 1

How might Google make webmasters aware of a manual penalty applied to their website?

  • Google never confirms manual penalties
  • Via their Google Search Console account
  • Via their Google AdWords account
  • Via their Google Analytics account

How do you check Google’s cache of a page?

  • Google never confirms manual penalties
  • Via their Google Search Console account
  • Via their Google AdWords account
  • Via their Google Analytics account

When the URL of a page is changed, it’s usually best practice to:

  • Add a 302 redirect to the new location and update inbound links
  • Do nothing – Google will find the new page and remove the old page from its index
  • Keep both the old and new URL live until Google discovers the new URL
  • Add a 301 redirect to the new location and update inbound links

How can a user track activity from their own internal search on their websites?

  • Setting up ‘Site Search’ in Google Search Console
  • Using a Heat Map tool
  • Setting up ‘Site Search’ in Google Analytics
  • This is not possible

The sample size in Google Analytics can be adjusted by:

  • Adjusting a control in the reporting interface
  • All of these actions will adjust the sample size
  • Adding an instruction to the robots.txt file
  • Using the ‘Filters’ settings

CTR is calculated by the below formula:

  • clicks/impressions
  • (clicks/impressions)*10
  • (clicks*impressions)/10
  • (clicks*impressions)/100

In email marketing, the abbreviation UCE stands for:

  • Unsolicited communication via email
  • Unwanted commercial email
  • Uncommon communication email
  • Unsolicited commercial email

Which of the following animals is associated with Google’s algorithm used to target sites with large amounts of thin content?

  • Penguin
  • Hummingbird
  • Panda
  • Pigeon

An XML Sitemap is:

  • A text file used to instruct robots which pages they can crawl and index
  • A file used to associate the Search console account with a domain
  • A webpage that provides the hierarchy of all pages with links help users navigate a website
  • A file that lists all of your web pages along with details of how often they are updated

What Is Not True About A Favicon?

  • It is typically displayed in the address bar of a browser
  • It is also known as a shortcut icon
  • it is used as a logo placeholder to appear on every page
  • It is an icon associated with a particular website

Formative Usability Testing Is:

  • Testing with emphasis on data entry
  • Assessing an application for usability rates
  • Finding and fixing usability problems
  • Benchmarking against competitive applications

The Following URLs Are Treated As Two Separate Pages So Are Considered As Duplicate Content Example.Com/Page1 And Example.Com/Page1/

  • TRUE

Which Of The Following Is Not An Accepted Markup Format By Google?

  • RDFa
  • TLDs
  • Microformat
  • Microdata

Declaring A Language Has No Effect On SEO As Search Engines Can Detect A Website’s Language.

  • True
  • False

Which Of The Following Google Tools Can Be Used To Check How Many Of Your Pages Have Been Indexed By Google?

  • Google Search Console
  • Google Keyword Planner
  • Google AdWords
  • Google Analytics

According To Google, Each XML Sitemap Should Contain No More Than:

  • 50,000 URLs
  • 500 URLs
  • 500,000 URLs
  • 5,000 URLs

When Adding The Google Analytics Tracking Code To Your Website, It Should Appear:

  • In the alt attribute of the favicon image
  • After the opening tag
  • On the homepage only
  • Before the closing tag

What Is An Example Of A “Soft” 404 Error?

  • A URL that loads a blank page and returns a 200 HTTP Status code
  • A URL that redirects via a 301 redirect to a custom 404 page returning the 404 HTTP status code
  • A URL that redirects to a page, that redirects back to the original page, causing an infinite loop
  • A URL that returns a custom 404 page with the 404 HTTP status code

“Nofollow” Links Are Not Included In The Calculation Which Determines The Amount Of PageRank That Is Passed Through Other Links On A Page.

  • False
  • True

In A PPC Model, The Advertiser Optimizes For Impressions Rather Than The Acquisition Of Clicks.

  • True
  • False

Which Of The Following Issues Can Cause Duplicate Content If Not Properly Handled?

  • No preferred domain set in Google Search Console
  • URLs available with & without trailing slash
  • All of the above
  • Parameters in URLs

Which Of The Following Animals Represents A Google Penalty That Is Triggered By Low Quality Link Building?

  • Lynx
  • Panda
  • Penguin
  • Caffiene

Responsive Design Serves The Same HTML For One URL And Uses CSS Media Queries To Determine How The Content Is Rendered On The Client Side.

  • True
  • False

The Error Message “Forbidden” Is An Example Of Which HTTP Status Code?

  • 303
  • 404
  • 200
  • 403

Which Of The Following Is Not A Link Attribute Used To Help Google Understand The Nature Of Links?

  • Sponsored
  • Ugc
  • Nofollow
  • dofollow

A Content Publisher Is Most Likely To Track Actions That As Their Desired Outcome.

  • Drive product sales
  • Provide information quickly
  • Encourage frequent visitation
  • Drive contact form submissions

Which Of The Below Best Describes Facebook Engagement?

  • Likes, comment and shares
  • Views on a page
  • Views on posts
  • Clicks on any content

Who Needs Local SEO?

  • Every business website that delivers goods
  • Online stores with no physical outlets
  • Every website offering services worldwide
  • Every business with a physical address operating in a certain area

It Is Better To Use Underscores In URLs Rather Than Hyphens.

  • True
  • False

Robots.Txt Is:

  • A file to give instructions to Google about how high to rank a certain site
  • A file used to associate the Search console account with a domain
  • A file that lists all of your web pages along with details of how often they are updated
  • A text file that instructs robots how to crawl and index web pages

Hreflang Tags Can Be Implemented In The XML Sitemap.

  • True
  • False

Ad Rank Components Are:

  • the bids and the text of the ad
  • the relevance and the quality score
  • the text of the ad and the quality score
  • the bids and the quality score

How Can Blog Owners Prevent Link Spam In Their Comments Sections?

  • Use “nofollow” tags
  • Use “dofollow” tags
  • Use “noindex” tags
  • Use “canonical” tags

Which Of The Following Is Used To Highlight The Default Version Of A Page That Has Alternative Versions Available For Other Languages?

  • Hreflang=”x-default”
  • Hreflang=”null”
  • Alt tag
  • Language declaration tag

Multiple H3 Tags Can Be Used On All Pages.

  • True
  • False

The H2 Tag:

  • Should only be used on the homepage
  • Is used as the blue link in the search results
  • Is only used for formatting purposes
  • Should be used as the main title on each page

Which Of The Following Is An Important Part Of Improving Local Search Results?

  • Featuring in the Yahoo! Directory
  • Sponsoring a local business
  • Adding consistent/correct citations
  • Ensuring your building number is visible in Google Streetview

The XML Sitemap Is Used To Help Users Easily Navigate Websites, Providing A Hierarchical List Of Links To All Pages.

  • True
  • False

Which Of The Following Is Against Google’s Webmaster Guidelines?

  • Making web pages primarily for users, not for search engines
  • Participating in link schemes
  • Using rich snippets markup
  • Preventing and removing user-generated spam on your site

Google Analytics: Which Of The Following Is Not A Metric?

  • Browser
  • Pageviews
  • Average page load time
  • Sessions

When Speaking Of Title Tag Character Limit Or Length, Spaces Are Not Counted.

  • False
  • True

“Dofollow” Is A Value That Can Be Assigned To The Rel Attribute Of An HTML Element To Instruct That The Hyperlink Should Not Influence The Link Target’s Ranking In The Search Engine’s Index

  • False
  • True

The Disavow Tool Can Be Used To Prevent Low Quality Backlinks From Harming Your Website.

  • True
  • False

When Carrying Out Keyword Research For Your Pages, Which Of The Following Should You Do?

  • Choose the most competitive keywords
  • Choose the same keywords as your competitors
  • Choose both frequently searched (high volume) & long-tail keywords
  • Choose keywords that are very popular with other websites

Which Of The Following Has Not Been Highlighted As A Risky Link Building Method?

  • Links from infographics
  • Links from guest posts
  • Trick question – they can all be risky

According To Google Search Console Crawl Errors, Feature Phones Are:

  • Phones with browsers that can render mobile versions to a certain extent but never fully
  • Phones with browsers that are capable of rendering normal desktop pages
  • Phones with browsers without the capability to render normal desktop webpages
  • Phones without browsers

Keyword Stuffing Is:

  • Over use of keywords in anchor text
  • Inappropriately high keyword density
  • Usage of keywords only in the meta description
  • Usage of keywords only in the title

Which Of The Below Statements Is True?

  • Starting a blog has no effect on a site
  • Starting a blog on a site can boost online visibility and attract visitors
  • Starting a blog and linking all pages to your homepage will boost the overall site authority
  • Starting a blog has no effect on SEO but is a great way to engage visitors

What Does The Abbreviation SERP Stand For?

  • Search Engine Retail Promotion
  • Search Engine Results Page
  • Segmented Entities Result Page
  • Search Engine Results Position

What Is The Main Purpose Of The Meta Description?

  • It is linked to the about us page and provides more information to users
  • It tells the search engine what the most important keywords are for a certain page
  • It influences how the web pages are described and displayed in search results
  • It boosts the chances of your web pages ranking higher for the keywords included

In The Linear Attribution Model In Google Analytics:

  • The first touchpoint in the conversion path would receive 100% credit for the sale
  • The last touchpoint in the conversion path would receive 100% credit for the sale
  • Each touchpoint in the conversion path would share equal credit for a sale
  • The middle touchpoint in the conversion path would receive 100% credit for the sale

Which Of The Following Does Google Consider As ‘Cloaking’?

  • Paying for links that don’t include the “nofollow” attribute
  • Placing a webpage on one domain then using the canonical tag to reference another page as the source
  • Serving a page of HTML text to search engines, while showing a page of images or Flash to users
  • Waiting for a page to be indexed by the search engines then redirecting the page to another website