100% Free & updated Search Ads 360 Mobile Basics Certification Exam Questions & Answers.
Another Name: DoubleClick Search Mobile Assessment Exam Answers.
Download Search Ads 360 Mobile Basics Exam Answers – PDF
Search Ads 360 Mobile Basics Assessment Details:
- Time limit: No Time Limit
- Questions: 15
- Pass rate: 80% or higher to pass
- Retake period: If you don’t pass the assessment, you can take it immediately.
🛒 Hire us: It is very hard to take an exam in the middle of your busy schedule. That’s why we are here. If you don’t have enough time, then hire us. We will do all kinds of exams on behalf of you. We provide the LOWEST PRICE for the examination on the internet for taking the exam. Contact Us Now.
🙏 Help Us to Better Serve You: If you did not find any questions or if you think any question’s answer is wrong, let us know. We will update our solutions sheet as soon as possible. Contact Us Now.
For taking the Search Ads 360 Mobile Basics Exam follow the below steps
👣 Step 1: Click Here and sign in with your Google account.
👣 Step 2: Start your exam.
👣 Step 3: Copy (Ctrl+C) the question from the Search Ads 360 Mobile Basics Exam section and then find (Ctrl+F) the question from here and get the correct answer.
👣 Step 4: After completing the exam, you will get the Search Ads 360 Mobile Basics Certificate.
(Click on the questions, to get the correct answers)
✅ How would you track in-app conversions in an Android app?
- AdWords conversion tracker
- Pure downloads
- Google Tag Manager
- Floodlight
✅ Your client, Bean Coffee, has a mobile site with a mobile-specific URL — m.beancoffees.com.
How do you ensure their ad directs users to the correct site for their device?
- By using ifmobile and ifnotmobile landing page parameters to specify which URL is used
- By using Adwords conversion tracker
- With cross-device conversion reporting
- No action is required, as it’s a single version of the website that works across all devices
✅ Hassan’s client places specific value on conversions based on which device they occur on.
- Add a formula column that assigns this weighted value to each device
- Use custom Floodlight variables
- Ensure that mobile bid modifiers are automatically optimized
- Define the weighted values in a separate application and work with a third party to upload this data
✅ Which client goal appropriately matches with the use of app extension ads for a campaign?
- Installs of app and website visits
- Follow cross-environment conversions
- Track Floodlight tags
- Drive click-to-calls
- Manual cost-per-click (CPC) bidding
- Device bid adjustment
- Bid strategy opportunities
- Custom Floodlight variables
How many can Jane track within one ad group?
- 2
- 20
- 10
- 1
✅ To more fully capture mobile’s contribution to a sale, advertisers need to consider what?
- Just the last click
- The first and last click
- More than just the last click
- Customer intent
✅ How much is the value of this action along the purchase funnel?
- $20
- $500
- $2.50
- $200
- All transactions
- All actions
- Selected conversions
- Offline activity
- Device
- Country
- Age
- Affinity category
✅ Ali is creating a call-only ad group. Using this type of ad, which type of data can Ali track?
- Call duration
- Caller area code
- Click to calls
- Call start and end time
✅ Denise has just set up of a call-tracking service and uploaded her first batch of conversions.
How does Denise report on these offline conversions in DoubleClick Search?
- By specifying offline activity as the conversion source in her report
- Create a custom Floodlight column containing the offline Floodlight activities
- Create a formula column that manipulates the existing data in her reports
- She cannot accomplish this without agency manager or advertiser manager access in DoubleClick Search
✅ Ingrid’s client is the online sporting goods retailer, Sports Gear.
- Sports Gear has a mobile app on both iOS and Android.
- The Sports Gear website looks great on large desktop screens.
- Sports Gear does not sell snowboards.
- Sports Gear’s research has shown that their customers also enjoy good coffee.
✅ Ally’s client wants to know which of their campaigns had the greatest cross-device uplift.
- Segment by device
- Use a formula column
- Use the Call metrics report
- Add the “Actions cross-env” column
✅ How do you include cross-device conversion data in bid strategies?
- Use cross-environment conversions when computing bid adjustments
- Manually set device bid adjustments for each ad group
- Ensure that mobile bid modifiers are automatically optimized
- Create a formula column
- Create a separate ad group for each store
- Provide a survey question up-front and ask the user what type of device they’re using
- Link to the company’s website to avoid the store altogether
- Link to each store so the user can click on the correct one
What does mobile provide advertisers that enables them to offer this to customers?
- Wi-Fi
- Context
- Customer profiles
- Cell signals
✅ What type of data can be collected when using a Google forwarding number with a call extension?
- Caller name
- Call location
- Call duration
- Caller phone number
- $500
- $200
- $2.50
- $20
✅ What measurement gap can a call-tracking service fill?
- Mobile in-app conversions
- Cross-device conversions
- Offline conversions
- Mobile web conversions