Search Ads 360 Mobile Basics Assessment Answers 2024

100% Free & updated Search Ads 360 Mobile Basics Certification Exam Questions & Answers.

Another Name: DoubleClick Search Mobile Assessment Exam Answers.

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Search Ads 360 Mobile Basics Assessment Details:

  • Time limit: No Time Limit
  • Questions: 15
  • Pass rate: 80% or higher to pass
  • Retake period: If you don’t pass the assessment, you can take it immediately.

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(Click on the questions, to get the correct answers)

How would you track in-app conversions in an Android app?

  • AdWords conversion tracker
  • Pure downloads
  • Google Tag Manager
  • Floodlight

Your client, Bean Coffee, has a mobile site with a mobile-specific URL —

How do you ensure their ad directs users to the correct site for their device?

  • By using ifmobile and ifnotmobile landing page parameters to specify which URL is used
  • By using Adwords conversion tracker
  • With cross-device conversion reporting
  • No action is required, as it’s a single version of the website that works across all devices

Hassan’s client places specific value on conversions based on which device they occur on.

How can Hassan define the specific weighted values of each of these conversions, so he can include them in his bid strategy?

  • Add a formula column that assigns this weighted value to each device
  • Use custom Floodlight variables
  • Ensure that mobile bid modifiers are automatically optimized
  • Define the weighted values in a separate application and work with a third party to upload this data

Which client goal appropriately matches with the use of app extension ads for a campaign?

  • Installs of app and website visits
  • Follow cross-environment conversions
  • Track Floodlight tags
  • Drive click-to-calls

Due to a change in budgeting, you need to quickly adjust your entire campaign to automatically increase bids on mobile devices by 20 percent.

How can you accomplish this?

  • Manual cost-per-click (CPC) bidding
  • Device bid adjustment
  • Bid strategy opportunities
  • Custom Floodlight variables

Jane is setting up an ad group to track call-extension conversions for a client. She has set up quite a few call extensions for this campaign and would like to track them within one ad group.

How many can Jane track within one ad group?

  • 2
  • 20
  • 10
  • 1

To more fully capture mobile’s contribution to a sale, advertisers need to consider what?

  • Just the last click
  • The first and last click
  • More than just the last click
  • Customer intent

How much is the value of this action along the purchase funnel?

  • $20
  • $500
  • $2.50
  • $200

When setting up Floodlight activities for a call-tracking service, what should the primary source of conversions be?

  • All transactions
  • All actions
  • Selected conversions
  • Offline activity

To report on cross-environment conversions in DoubleClick Search, what do you segment your report by?

  • Device
  • Country
  • Age
  • Affinity category

Ali is creating a call-only ad group. Using this type of ad, which type of data can Ali track?

  • Call duration
  • Caller area code
  • Click to calls
  • Call start and end time

Denise has just set up of a call-tracking service and uploaded her first batch of conversions.

How does Denise report on these offline conversions in DoubleClick Search?

  • By specifying offline activity as the conversion source in her report
  • Create a custom Floodlight column containing the offline Floodlight activities
  • Create a formula column that manipulates the existing data in her reports
  • She cannot accomplish this without agency manager or advertiser manager access in DoubleClick Search

Ingrid’s client is the online sporting goods retailer, Sports Gear.

What is a key factor of their business that will influence how Ingrid determines their mobile tracking strategy?

  • Sports Gear has a mobile app on both iOS and Android.
  • The Sports Gear website looks great on large desktop screens.
  • Sports Gear does not sell snowboards.
  • Sports Gear’s research has shown that their customers also enjoy good coffee.

Ally’s client wants to know which of their campaigns had the greatest cross-device uplift.

How can she apply a calculation to the data in her report that will provide her client with this information?

  • Segment by device
  • Use a formula column
  • Use the Call metrics report
  • Add the “Actions cross-env” column

How do you include cross-device conversion data in bid strategies?

  • Use cross-environment conversions when computing bid adjustments
  • Manually set device bid adjustments for each ad group
  • Ensure that mobile bid modifiers are automatically optimized
  • Create a formula column

Alice is creating an app install ad for her client’s search campaign. She needs to ensure it works for both Android and iOS versions of their app.

What does Alice need to do to ensure the app directs the user to the appropriate store based on the user’s device?

  • Create a separate ad group for each store
  • Provide a survey question up-front and ask the user what type of device they’re using
  • Link to the company’s website to avoid the store altogether
  • Link to each store so the user can click on the correct one

A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station.

What does mobile provide advertisers that enables them to offer this to customers?

  • Wi-Fi
  • Context
  • Customer profiles
  • Cell signals

What type of data can be collected when using a Google forwarding number with a call extension?

  • Caller name
  • Call location
  • Call duration
  • Caller phone number

In determining the value of an app, you find that 20 out of 200 users who open the app make a purchase, with the value of each purchase being $500. How much is the value of this action along the purchase funnel?

  • $500
  • $200
  • $2.50
  • $20

What measurement gap can a call-tracking service fill?

  • Mobile in-app conversions
  • Cross-device conversions
  • Offline conversions
  • Mobile web conversions