eMarketing Institute: SEM Certification Exam Answers 2022

100% Free Updated eMarketing Institute: SEM Certification Exam Questions & Answers.

This exam will check your SEM skills and verify how you have learned to enrich and promote your brand online.

Download eMarketing Institute: SEM Certification Answers 2022 – PDF

eMarketing Institute – SEM Certification Details:

  • Questions: 50 questions
  • Time limit: 60 minutes to complete the assessment
  • Pass rate: 50% or higher to pass
  • Retake period: If you don’t pass the assessment, You can immediately retake the exam.
  • Expiration date: No

eMarketing Institute Certification

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Search Engine Marketing is:

  • a process of promoting a website through paid ads
  • a process of improving the positioning of a website using organic reach
  • a process of improving the positioning of a website using paid and organic reach

SEM consists of:

  • paid and organic reach
  • paid reach and reach engine ads
  • SEO and organic reach

PPC is short for:

  • pay per cost
  • pay per click
  • pay per conversion

A landing page is:

  • page users reach when they click on the link displayed in the search engine results page
  • the home page of a website
  • any page on the website

Using CPC advertising you pay each time:

  • a user clicks on your ad
  • a user views your ad
  • user buy from you

SERP is:

  • the list of organic reach in the search engines
  • the list of organic and paid reach in the search engines
  • the list of paid reach in the search engines

SEO represents:

  • the process of promoting a website through paid reach
  • the process of optimizing a website for mobile devices
  • the process of optimizing a website in order to promote it through organic reach

Some of the practices typical of white hat SEO include:

  • keyword stuffing
  • following search engine guidelines
  • hidden text on the website

PPC is:

  • a part of search engine marketing focused on increasing website’s visibility through paid ads
  • a part of search engine marketing focused on increasing website’s visibility through organic reach
  • a part of search engine marketing focused on increasing website’s visibility through organic and paid reach

Google advertising program is:

  • an online platform for monitoring organic reach
  • an online platform for advertising through Google search engine
  • an online platform for creating ads for all search engines

Besides PPC advertising, Adwords offers:

  • CPC advertising
  • CPM advertising
  • CPC and CPM advertising

Google advertising where the ads are promoted in the places specified by website owners is:

  • Google Search advertising
  • Display Network advertising
  • Search Partners advertising

Having administrative access inside Google Adwords account mean that:

  • the user can receive alerts and reports via email
  • the user can see the campaign but cannot change any settings
  • the user can see and manage all of the aspects of the account

Google Adwords account has a specific campaign structure which contains three layers in this order:

  • account, campaign, ad groups
  • ad groups, ads, keywords
  • campaign, ads, and keywords

Keyword is:

  • title of the ads campaign
  • a term used to describe sales
  • a word or phrase used to match the search query with search results

Keyword matching type which includes misspelled, synonyms and relevant variations are called:

  • broad match
  • broad match modifier
  • phrase match

Keyword research is:

  • the last point in organizing a campaign
  • irrelevant when organizing PPC campaign
  • the starting point of search engine marketing for both organic and paid reach

A tool that can help with keyword research is:

  • Google Analytics
  • Keyword Planner
  • Bing Analytics

Negative keywords:

  • are not important when organizing PPC campaign
  • are the words that will trigger your ad to appear in the paid search results
  • are the words that will prevent your ad from appearing in the paid search results

When it comes to using keywords, you should not:

  • group the keywords
  • use irrelevant keyword
  • use keyword matching types to target the audience

A bid is:

  • the maximum amount you are willing to spend per day for the campaign
  • the cost of the ads
  • the maximum amount you are willing to pay for a click on your ad

A custom bid can be created on:

  • campaign, d group, ad and keyword level
  • campaign, ad and keyword level
  • ad group, d and keyword level

Quality Score is:

  • a variable used by search engines to determine the ranking of the ads
  • a variable used by search engines to calculate the cost per click
  • a variable used by search engines to calculate the budget of the campaign

Which factors affect quality score?

  • keyword landing page, and loading time
  • keyword landing page, loading time, click through rate, geographic performance and historic data
  • landing page, click through rate and conversions

Which factor does not affect quality score?

  • click through rate
  • landing page
  • conversions

Search Network only is the campaign type recommended for:

  • those advertisers who want to appear in the search results only
  • those advertisers who want to maximize reach
  • those advertisers who want to promote a brand

A tool for tracking the statistics of a website is:

  • Ad Editor
  • Google Analytics
  • Ad Preview and diagnosis tool

Integrating Google Analytics with Google Adwords is recommended because:

  • it will help you provide new advertising opportunities
  • it will help you provide more opportunities or tracking and analyzing the campaign
  • it will help with organizing campaign

If you want to link Google Analytics and Google Adwords, you need to have permissions on both accounts. Those permissions are:

  • administrative access for Adwords, and permission to edit in Analytics
  • standard access for Adwords, and permission to collaborate in Analytics
  • administrative access for Adwords, and permission to read and analyze in Analytics

Which goal type should be used if you want to record the clicks on specific URL?

  • destination
  • event
  • pages/screens per session

A/B testing is important in order to:

  • compare the efficiency of two Adwords accounts
  • compare traffic on a website
  • compare the efficiency of different campaigns and ads

Types of the campaign that can be organized with bing ads are:

  • search and content campaign
  • search campaign and product ads
  • search campaign, content campaign, and product ads

The major goals of the search engines are:

  • to crawl the websites in order to index the pages and to present the relevant search results
  • to crawl the websites in order to index the page
  • to represent the relevant search results

The search engine friendly website is a website that:

  • follow recommendations in terms of technical features and design
  • follow recommendations in terms of technical features and design and has logical link structure
  • feautures Flash or Java plug-in contained content

Search engine optimization consists of:

  • optimization of off-page elements
  • optimization of on-page and off-page elements
  • optimization of on-page elements

HTML structure includes:

  • title tag, meta tag, and keyword
  • title tag, meta tag, meta description and rich snippets
  • keyword and links

The title tag should not:

  • be related to the content of page
  • use relevant keywords
  • be too long

Meta tag used to prevent the search engines from indexing a webpage is:

  • index
  • noindex
  • nofollow

The Meta description is:

  • a short description of the page which is usually displayed in the SERP
  • a short description of the page which is used for indexing
  • a short description of the page which contains only keywords

The best way to resolve the problem of having duplicate content is using:

  • descriptive URLs
  • meta tags
  • 301 redirects

Sitemap is:

  • a list of all the files on the website
  • a list of titles on one page
  • a list of all external links on a website

One of the off-page SEO elements is:

  • optimization of URLs
  • link building
  • keyword analysis

Anchor text is:

  • the clickable part of the text visible to the users
  • the title of web page
  • used in the meta description

You should use no follow links when you:

  • manual links
  • editorial links
  • non-editorial links

Rich snippet:

  • want to indicate to the search engines not to follow a certain link as it cannot be trusted
  • want to indicate to the search engines to follow a certain link as it can be trusted
  • want to use the same URL several time on one page

Advantages of using paid advertisements in the search engines include:

  • subtitles on a web page
  • used in the anchor text
  • a form of structured data used for marking up the content

When calculating ROI of the campaign you:

  • compare the number of clicks and impressions
  • compare the investment and the result
  • compare the click through rate and conversions

Specialized campaign types available with Google Adwords include:

  • dynamic search ads, mobile apps and remarketing
  • remarketing and enhanced CPC
  • enhanced CPC and mobile apps

The best way to limit the costs of the campaign is to use:

  • bids
  • budget
  • shared budget

Long Tail keywords are:

  • never used with CPC or CPM advertising
  • type of negative keywords
  • keyword phrases which are more specific than keywords consisting of only one word