eMarketing Institute: SEO Certification Exam Answers 2024

100% Free Updated eMarketing Institute: SEO Certification Exam Questions & Answers.

This exam will check your SEO skills and verify how you have learned to enrich and promote your brand online.

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eMarketing Institute – SEO Certification Details:

  • Questions: 50 questions
  • Time limit: 60 minutes to complete the assessment
  • Pass rate: 50% or higher to pass
  • Retake period: If you don’t pass the assessment, You can immediately retake the exam.
  • Expiration date: No

eMarketing Institute Certification

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For taking the eMarketing Institute: SEO Exam follow the below steps

👣 Step 1: Click here and sign in with your eMarketing Institute account.

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Which of these activities is not recommended when it comes to acquiring backlinks for your website?

  • Publish guest articles on fashion blogs
  • Promote your website by taking part in fashion forums online
  • Purchase 1000 links from a web promoter

What is meta description?

  • A short description of your web page that lets a search engine know what the page is about.
  • A place to put the keyword for a page.
  • A description of your company that is displayed above the title tag.

Using the same keywords too many time on your web pages, which has a negative effect on user experience and ranking, is a practice called:

  • Keyword stuffing
  • Keyword density
  • Keyword research

What does SERP stand for?

  • Search Entry Rating Procedure
  • Search Engine Result Page
  • Standard Enlisting Rank Protocol

A friendly URL is:

  • The URL with cryptic text and a lot of numbers
  • Short, with recognizable text
  • Short, with recognizable text and relevant keywords

If you want to create friendly url, which character should you use to separate words in such url?

  • hyphen (-)
  • underscore (_)
  • space (%20)

What is the number used to signify a URL redirect?

  • 404
  • 301
  • 401

What is the format for sitemaps recommended the most by search engines and SEOS?

  • .txt file
  • RSS
  • XML

Indexing of websites on the internet for the use of search engines is done by ________.

  • Algorithms
  • Spiders
  • Quality Raters

What does SEM stand for?

  • Self Employed Marketers
  • Standard Elimination Method
  • Search Engine Marketing

What term best denotes content of a website that spiders can understand and index easily?

  • Readable content
  • Quality content
  • Indexable Content

What is the approximate length of a title tag that will be considered by most search engines?

  • 120 characters
  • 40 characters
  • 65 characters

Keyword research helps you:

  • Determine the keyword density on your website
  • Explore the competitiveness of the keywords and estimated amount of traffic for those keywords
  • Find out how to use keywords in the content

Which of these are not phases in the keyword research?

  • Identifying keywords and exploring their competitiveness
  • Using the keyword research tool to get keyword ideas and removing the generic keywords
  • Using the keyword research tool to discover broken links and error pages

Which of these is not a possible reason why spiders might not be able to crawl some pages in the link structure of a website?

  • The title tag is too short
  • Pages built in Frames or I-frames
  • Search Forms

If you were to use keywords in the same color as the background of your website, thus hiding them, what kind of seo technique would you be practicing?

  • Leverage branding
  • White hat SEO
  • Black hat SEO

The long-tail on search demand curve accounts for roughly ______ of search traffic.

  • 70%
  • 50%
  • 10%

What does rss stand for?

  • Really Simple Syndication
  • Route Selective Submission
  • Recorded Signal System

Google is more inclined towards keywords found :

  • In the middle of title tags
  • At the ending of title tags
  • In the beginning of title tags

Which type of link carries the most value or preference for a webmaster or SEO?

  • Manual outreach Links
  • Natural editorial Links
  • Self promotional Links

When planning a link building strategy, which of the following cannot be thought of as assets?

  • Data
  • Money
  • Content

If someone wants to get more deep-linking for the website, what type of links are they asking for?

  • Links that are gotten from influential websites
  • Links that point to particular pages well inside their site structure
  • Links that point to the brand information of your website

What is referred to as a ‘hook’ in link building?

  • The element of a content that makes a potential linker interested in your content
  • The code used to embed a link on someone’s website
  • The part of a URL that contains a keyword

Followerwonk is a tool that allows you to _______.

  • Search internet data for other websites like yours
  • Follow competitor’s keyword searches
  • Search the bios of Twitter users

What does search engine saturation mean?

  • The amount of websites competing for a particular keyword.
  • The limit of a search engine’s indexing capacity.
  • The amount of pages of a website indexed by a search engine.

What does anchor text mean?

  • The largest body of text on a page.
  • The visible text which is hyperlinked to another page.
  • The prominent part of the title tag.

What does broken link building tactic include?

  • Finding broken links on websites and notifying the webmasters
  • Fixing internal links on one’s website
  • Hosting redirects from broken links on your own website

The first panda update (also known as ‘farmer’) targeted which type of websites in specific?

  • Social media pages
  • Blogs about SEO techniques
  • Content farms/Link farms

What is ego-bait link building?

  • Building content that boosts the self-esteem of users
  • Inserting popular celebrity keywords into title tags
  • Using content that flatters or interests the webmaster you are looking to get links from

What is the highest google pagerank a webpage can have?

  • 10
  • 1000
  • 100

How do sitemaps help a website with search engines?

  • Google and Yahoo! give higher rankings to websites with better sitemaps
  • They help users understand a website better
  • Search engine spiders can reach more pages on a website because of sitemaps

Domain authority is a metric maintained by?

  • Google
  • Moz
  • Bing

Which of these is not a metric used in link building?

  • Domain Authority
  • Number of Links
  • Number of Advertisements

The meta robots tag should be placed in which part of an html file?

  • The head area
  • The main body
  • The footer or bottom of the page

The nofollow attribute:

  • Does not count as a vote of approval but passes on link juice
  • Does not pass on link juice but counts as a vote of approval
  • Does not pass on link juice and does not count as a vote of approval

The canonical tag is used to inform search engines:

  • Which URL to count as authoritative when dealing with several URLs leading to the same page
  • Which page is the homepage of a website
  • Which pages should not show up in SERPs

The reason why you should avoid hosting free articles or content that is common on the web?

  • Because you will not gain new traffic
  • Because you could be penalized by Google for duplicate content
  • Because they might be controversial

Suppose you want a page to pass on value but not to be indexed, which tag would you use?

  • Meta robots = “no index, no follow”
  • Meta robots = “no index, follow”
  • Meta robots = “index, no follow”

What is the difference between page authority and domain authority?

  • One is maintained by Google and the other by Yahoo!
  • One is maintained by Google and the other by Moz
  • Both are maintained by Moz, one ranks a page and the other ranks the whole domain

Which of the following is not necessarily a black hat tactic?

  • Link exchanges
  • Buying links
  • Hidden text

Google webmaster tools can help you with:

  • Determining missing or duplicate meta description or title tag
  • Providing keyword ideas
  • Monitoring competitors

What order represents the structure of leveraging branding?

  • Brand Name ? Primary Keyword ? Secondary Keyword
  • Primary Keyword ? Brand name ? Secondary Keyword
  • Primary Keyword ? Secondary Keyword ? Brand name

What does the ‘no archive’ tag instruct a spider?

  • It tells it not to index a certain page.
  • It instructs a spider not to save a cache copy.
  • It instructs a spider not to follow a certain page.

What is the best practice for using java keeping search engines in mind?

  • Spiders cannot read Java so it should not be used.
  • Java can be used but it is best to accompany it with relevant HTML text.
  • Java content is preferred by Google.

What does the ‘no snippet’ tag tell a search engine?

  • It tells a search engine not to display a description with the page’s title and URL.
  • It tells the search engine to overlook any keywords on a page.
  • It tells a search engine to ignore the images on a page.

Moz’s keyword analysis tool, ravens research central and advanced web ranking are all examples of tools used in:

  • Link building
  • URL structuring
  • Keyword research tools

Pagespeed insights is a tool that can help you fix parts of the website that might be having negative effect on the site speed. Those parts include:

  • Optimization of images, keyword density and friendly URLs
  • Optimization of images, reducing server response time, browser cashing and avoiding redirects
  • Optimization of images, optimization of videos and monitoring statistics

Why are long-tail searches closer to resulting in purchasing items?

  • Because they already have a precise idea of what the user is looking for.
  • Because long-tail searches are popular.
  • Because they are easier to compete.

Google prefers lengthy content over content that contains approximately __________

  • 1500 words
  • 3000 words
  • 500 words

Should responsive design be favored over websites with separate versions for mobiles and computers?

  • It does not make a difference.
  • Separate versions are better.
  • Google prefers websites with responsive design.
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