Ingrid’s client is the online sporting goods retailer, Sports Gear. What is a key factor of their business that will influence how Ingrid determines their mobile tracking strategy?

• Sports Gear has a mobile app on both iOS and Android.
• The Sports Gear website looks great on large desktop screens.
• Sports Gear does not sell snowboards.
• Sports Gear’s research has shown that their customers also enjoy good coffee.

The correct answer is:

• Sports Gear has a mobile app on both iOS and Android.

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